Cision API (Application Programming Interface)

No matter what information your system provides, or how you deliver it, the Cision API can make that data more complete. With the Cision API integrated into your platform, you can harness the power of the world’s largest media database — one that covers more than 1 million journalists and influencers, and more than 400,000 media outlets across the globe. Whatever media information you need, the Cision API delivers. Information on specific industry publications? Done. Social media metrics on key influencers? No problem. More details on what your prospects are reading? That, too. Simply put, the Cision API makes your business intelligence more, well, intelligent. What, exactly, can you do with it? Read on:

Enhance your database automatically

Do you maintain a list of contacts in the media? Would you like to start? What if you could do it all without lifting a finger? The Cision API is the answer. We update our database 20,000 times per day — that’s right, 20,000 — so API users always have the latest information on journalists changing jobs or topics, or updating their profiles. You can even use the API to let your employees perform searches of Cision’s database directly into your intranet or internal CRM application.

Get better metrics for better analysis

Are you an analyst who needs to understand the impact of news and social content? How about a researcher who wants to know who’s sharing what with whom? With so many new metrics to track, it can be difficult for anybody to keep up. Fortunately, our API delivers social indicators like number of Facebook “likes,” tweets, comments and inbound links from any web outlet, alongside traditional numbers such as circulation, page views, unique visitors and ad rates. Cision’s wealth of data means you can hop off the data collection treadmill and do what you do best: identify trends and drive insights.

Find the best places for your media placements

Want to know the most-read publication in the tech sector? Or maybe when to run an ad for medical devices? With the Cision API, you can quickly, easily and systematically search hundreds of thousands of editorial calendars by industry, geography, media type, date range and more to find the best placement options. Then use the dates, contact information and other profile data in your planning applications.

Give your story wings

Are you a PR pro looking for the right publications for your story? Or maybe a corporate communications executive who needs more and better information on media contacts? Needless to say, the Cision API was made for you. Incorporated into your existing platform, the API gives you instant access to Cision’s powerful database of 1 million journalists and influencers at more than 400,000 outlets worldwide. You’ll know who to pitch, when to pitch, how to pitch, what to pitch and where to pitch. Up-to-the-minute. Right from your own app.

Contact us to learn more.