Ten tips for turning editorial calendars into a strategic media plan for 2008

Complimentary Cision Executive Tip Sheet
Ten tips for turning editorial calendars into a strategic media plan for 2008

On target. On message. On time.

Find out how to use editorial calendar data to plan a full year of effective, timely PR campaigns

Every year, Cision uncovers hundreds of thousands of PR opportunities through our vast editorial calendar database—more than any other source.

Used effectively, editorial calendars can provide a roadmap for an entire year of powerful, strategy-driven public relations. To make sure you don’t miss these opportunities in 2008, get your complimentary copy of the Cision Executive Tip Sheet, The PR Media Planner: How to Transform Your Editorial Calendar Collection into a Strategic Media Plan, now!

In this article you will learn how to use editorial calendars to create a media plan that leverages key outlets’ editorial content to maximize the timing, targeting and success of your releases. Ten actionable ideas include:

  • Linking PR strategy to marketing strategy
  • Determining which outlets to focus on, and when
  • Using editorial topics to guide your release content
  • Staying on top of changing editorial calendars
  • Choosing quality over quantity in story placements

 

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