Identify. Listen. Analyze. Engage. Profit. Who’s really influencing your customers’ purchasing decisions? Bloggers and tweeters. Pundits and peers. Anyone with a computer and a following. Find these influencers, understand them, engage them and you can make a bigger impact where it matters most in the success of your brand. CisionInfluence has the tools you need to gain actionable insights into this powerful group.
Identify
Who’s talking about your brand? Your competitors? Your industry? This custom report defines and ranks the Top 100 Influencers in your industry–know who to monitor, where to engage and the influence they have on your brand.
Listening
After you identify the key influencers to watch, listen to their conversations to understand their viewpoint. Then use the information to focus research, marketing strategies and product development efforts.
Analysis
Learn how your marketing program affected the actions, posts and comments of your industry’s key influencers with this custom analysis. Determine the impact your engagement activities are having, and how you measure up to the competition.
Engagement
Once your research is complete, you’re ready to engage. Use CisionInfluence Engagement tools to quickly join in the conversation, track all of your activity and make sure you’re reaching the right people. From a single location, monitor the major social media outlets for your topics and keywords. Classify every post, assign tone, comment directly, designate tasks and much more.
The influencers. They’re out there. And they’re the difference between your brand’s success and failure. Get the right result with CisionInfluence. Contact us for more information.
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