Five or 10 years ago, some PR pros and marketers bought into the concept of integrating social media into their campaigns, and some did not. Today, it's hard to imagine a PR or marketing campaign without a social component.
The same goes for content marketing today. As websites and social networks look for new models to provide content and still drive revenue, branded content will continue to rise and provide communicators with unique opportunities to tell their stories in their own words.
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