Free On-Demand Webinars

Life of an SEO Press Release

Search engine optimization is more than inserting a couple hyperlinks and keywords into your press release and sending it across the wire. Creating an optimized press release entails careful planning, an understanding of the available distribution channels and audiences, and performing analyses on how well your releases performed and the impact they had on your other web properties.

Social Substance: Best Practices for Creating & Sharing Content on the Social Web

Join Sarah Evans and Cision for a complimentary on-demand webinar as we help demystify creating and sharing content for the social web.

During this session you will discover:

• • The latest tools and techniques for creating and sharing content
• • How to write and implement a great social media release
• • Tips for creating an interactive online newsroom
• • How to develop an effective YouTube channel
• • New ways to share your news across platforms

Seek or Shout: Find the Right Content and Audience for Your Story

Instead of pitching stories the same old way, it's time to Seek or Shout - the new way to connect, collaborate and communicate with the media. Seek for content, expert sources, research and other support for your stories. Shout that you have a story to tell.

Targeting the Media

Short of time and under pressure to perform, many PR professionals follow a “when in doubt, send it out” approach to pitch their stories to as many media outlets as possible. But with journalists facing increasing pressures of their own, maximizing the effectiveness of your campaigns isn’t a numbers game any more.

SEO 101

Search Engine Optimization (SEO) can seem daunting at first, but you can't ignore the benefits of incorporating it into your press releases. It's changed the way PR people communicate and it's not going anywhere.

Predicting the Future

How to Get Ahead of the Curve by Becoming a Trendspotter.
We all know that social media can provide an “instant read” of the online conversation around your brand. But can it also be a tool for predicting—and profiting from—the future?

Gain practical tips for implementing a PR campaign around a new trend and integrating trends into your overall communications strategy.

AMEC Reputation Management Series: Webinar I

Building and protecting corporate reputations is a high priority for CEOs and Boards. But reputation management still largely exists as an under-funded initiative in corporate communication, and most firms lack a true reputation management capability.