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From social media webinars on listening and engagement, to media measurement and targeting the media, Cision webinars share tips, insights and best practices to help you create impactful campaigns.
Choose from an upcoming live webinar below or check out our on-demand PR & Marketing webinars that you can view now.
Earned media has traditionally been the responsibility of public relations, while paid and owned media has been part of the marketing mandate. Explore techniques to bring a truly integrated communications strategy into practice with Shonali Burke, ABC, president and CEO, Shonali Burke Consulting, Inc. and Heidi Sullivan, senior vice president, digital content, Cision.
In this complimentary 45-minute webinar, learn functional ways to get your organizationís message heard above the noise and measure the success of communications campaigns against business objectives.
You'll also learn:
- Techniques to set objectives and messaging across disciplines ahead of time to benchmark your success.
- Content marketing to help you to amplify messages across paid, earned and owned channels.
- Approaches to better benchmark success and illustrate return on investment.
Thursday, December 12, 2013
2:00pm–2:45pm Eastern Time
with Shonali Burke and Heidi Sullivan
In the meantime, you can view previous PR & Marketing Webinars on-demand.