How do you measure media success? By coverage? Frequency? The impression created in the minds of your audience? Yes, yes, and yes.

Go beyond ad values and understand the impact of your story with Cision’s advanced analytics. We evaluate your story's impact by scoring it based on factors such as placement, headline, initial-mention placement, and scope of coverage. Our methodology is a proven approach to quantifying the impact of PR campaigns and media coverage.

Know if your story is memorable and measure its prominence by using our Net Effect Score – an estimation of the audience that was both exposed to and remembers the news about your company, brand or product.

Illustrate performance with custom graphs and charts that show ROI for a variety of metrics. You'll determine exactly how many people were influenced by key messages in your print, online or broadcast story, and what kind of impression they were left with.