Find out exactly what you're getting out of every story.
How do you measure media success? By coverage? Frequency? The impression created in the minds of your audience? Yes, yes, and yes. With CisionPoint's Advanced Analytics Dashboard, you can do it all. Evaluate campaign ROI. Measure audience awareness and recall. Compare the success of different messaging strategies. And understand how you stack up against your competition.
Need to go deeper but don't have the resources? Your dedicated Cision analyst will help interpret your results using our methodology – a proven approach to quantifying the impact of PR campaigns and media coverage. Whichever you choose - DIY or the help of a Cision analyst - you'll determine exactly how many people were influenced by your print, online or broadcast story, and what kind of impression they were left with.
- Measure the prominence of your news story, including the likelihood that someone will remember your company or product.
- Evaluate your story’s impact, by scoring it based on factors such as placement, headline, initial mention placement, and scope of coverage.
- Know if your story is memorable by using our Net Effect Score for an estimation of the audience that was both exposed to and remembers the news about your company.
- Measure spokesperson performance to compare the effectiveness of your key brand representatives.
- Illustrate performance with custom graphs and charts that show ROI for a variety of metrics.
Start getting more out of your media analysis today. Contact us to learn more about Cision's Advanced Analytics.