Media Analysis:Basic

You planned your campaign. You connected with your audience. You monitored the results. Now you need to know — did it work? Cision provides a wide array of metrics — and ways to view them — that help determine campaign effectiveness, message penetration, channel performance and much, much more. We give you a window on the performance of your campaigns so that you can assess impact and the ROI.

Charts. Graphs. Reports. Budget-friendly, easy to make and all to help you display the impact of your PR campaigns.

Instantly produce presentation-ready displays of your media coverage right from your desktop. Integrated with your Cision media monitoring, charts, graphs, and maps are easy to create, save and share to provide a quick glimpse into coverage reach, media mix, tonality, frequency and more.

Get a snapshot of your coverage to compare and contrast by project, client, products, spokesperson, or campaign. Measure your share of voice against your competition to know exactly where you stand and where PR efforts need to be increased.

Customizable dashboards display your charts of preference and can be refreshed at any time. Easily share charts and dashboards with key stakeholders via email, presentations and reports. Export charts individually or as a complete dashboard.


Cision analysis tools let us quickly pull reports and understand patterns of coverage throughout the campaign. We captured results we never would have otherwise, and Cision monitoring helped us make our messaging more targeted.
Jo-Anne Stayner,
Head of smak’s Movember Campaign,
smak

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