Sure, there are other ways to analyze media. Other tools. Other people. But none of them deliver what Cision does. Time-tested methodology. Exclusive metrics. Leading experts. And the deeper insights that result in proven ROI and better campaign performance. Really, the only difference between Cision and everyone else is…everything.
Cision Wrote the Book on PR Measurement
We really did. From our days as PR Data Systems and Delahaye to the present, Cision pioneered many of today’s most trusted PR measurement methods and reinvented the way the world’s biggest companies think about media analysis. Which is why they all come to us.
Better Methodology. Better Results.
Only Cision has worked with some of the best and brightest in the industry to make our proprietary methodology so robust. We’ve invested heavily to develop, validate, test and refine it to ensure it provides the most accurate quantitative and qualitative assessment of PR campaigns.
Impact Score and Net Effect Metrics
Yep. These two widely used metrics were developed by Cision. They represent the proven quantitative measures of the power of media coverage. And we're pleased to count many Fortune 500 companies as users.
Leave it to the Experts
The best content analysis technology can only take your results so far. Fortunately, Cision recognizes the benefits of the human touch. We add the experience and expertise of senior analysts to our state-of-the-art systems to interpret results and offer objective advice. So you get a clearer picture of your media landscape.
Around the World and Back
From Toledo to Taipei – and everywhere in between – Cision is the only company positioned to deliver truly global analysis. With offices around the world and media coverage in more than 20 languages, Cision shows you what’s what. No matter where you are.
Share this page