Media Analysis
You planned your campaign. You connected with your audience. You monitored the results. Now you need to know - did it work? Cision provides a wide array of metrics - and ways to view them - that help determine campaign effectiveness, message penetration, channel performance and much, much more. We give you a window on the performance of your campaigns so that you can assess impact and the ROI. Get answers.
Basic Analytics
Insight into your campaign success, at your fingertips. Create impactful charts and graphs that show how effective your messaging has been, by region, outlet, product, brand and more. Read More
Advanced Analytics
Demonstrate ROI to management. Understand the impact of your coverage. Measure your results against your competitors. Plus a dedicated Cision analyst helps you present results. No other tool gives you so much information. Read More
Social Media Analysis
What's the latest buzz about your company and what does it mean to you? Identify the key influencers talking about you. Understand industry trends to shape future campaigns. Make sense of it all with widgets and charts that are easy to create, customize and share. Read More
Tailored Media Analysis
See the forest through the trees with expert media analysis. From messages, to outlets, to tactics, we'll help you make the most of every campaign with a Cision media evaluation program customized just for you. Read More
PR & Communications Survey Research
Want to know what your audience is really thinking? Ask them. With proven survey methodology, we'll help you get at the truth so you can address issues, shape perception and be even more effective. Read More
Marketing Mix Modeling
Guessing doesn't work. Data does. And statistical modeling. Know exactly what kind of ROI you're getting from your PR budget with comprehensive data and analysis tools that show you the value of a PR buck. Read More