Media Analysis Software and Services

Media Analysis

You planned your campaign. You connected with your audience. You monitored the results. Now you need to know — did it work? Cision provides a wide array of metrics — and ways to view them — that help determine campaign effectiveness, message penetration, channel performance and much, much more. We give you a window on the performance of your campaigns so that you can assess impact and the ROI.

The campaign is over. How did it do? Get insights to improve for the next one.

Basic Analytics
Get back to basics. See what worked and what didn’t using our simple analysis tools. Compare your campaign against the competition, produce easy-to-read media monitoring reports and customize shareable dashboards for internal discussions.

Advanced Analytics
No one gets ahead without knowing where they came from. Track campaign performance with the advanced analytics tool from Cision. Further your results by measuring prominence and creating custom graphs that illustrate a variety of metrics from how many people were influenced to what kind of impression they were left with.

Social Media Analysis
Every second, content is being tweeted, blogged, posted and uploaded, but who’s leading the conversation? What are the trends? What does this mean for you? Make sense of it all with Cision’s social media analytics tool. Use it to identify influencers, find keywords and view important metrics. Drive the engagement.

Tailored Media Analysis
Make the most of every campaign with a Cision media evaluation program created just for you. Through detailed media analysis, reports are tailored to fit your needs and delivered monthly to your virtual door. Need information in a pinch? Not a problem. Our team of expert analysts also offers on-demand media insights, rigorous data and much more.

To learn more about our global analysis capabilities, visit the Cision Global Analysts site.