Media Analysis:Social Media

You planned your campaign. You connected with your audience. You monitored the results. Now you need to know — did it work? Cision provides a wide array of metrics — and ways to view them — that help determine campaign effectiveness, message penetration, channel performance and much, much more. We give you a window on the performance of your campaigns so that you can assess impact and the ROI.

Social media is driving your brand. You can help steer the conversation.

The conversation never stops. Talking. Posting. Influencing. Tweeting. Debating.
Cision not only helps you monitor over 150 million blogs, user forums, microblogs, video- and photo-sharing sites, review sites and more, but we also help you make sense of it all. With tools to pinpoint conversation trends and spotlight key influencers, you'll identify the social media that's crucial to your industry.

Determine the themes, topics and trends driving content in your industry, including the most common keywords used in your coverage. Identify the key influencers who are leading your coverage to target for future messaging. Understand positive and negative sentiment trends and how it compares to the competition.

Report frequency, mix and tone of coverage with easy-to-create customized charts. Choose from hundreds of charts and graphs where you can drill down and view important metrics from each article. Save, share and export to use in reports for colleagues and key stakeholders. Integrate social media analytics with your web analytics such as Webtrends or Google Analytics.

Social media is organic and ever-changing. Your social monitoring should be, too.
The Cision Social Analysis Suite is a collection of more than 25 reporting methodologies that can be mixed and matched so you always get the answers you are looking for. Each report includes one-on-one consultation with an expert analyst to ensure you understand the data and know exactly how to use it.


CisionPoint integrates the monitoring and analysis of all of our key media.
Emily Korns,
Associate Communications Director,
Gerber Products Company
Gerber Products Company

Share this page

About: Careers | Cision History | Client Testimonials | Locations | Partnerships | Management Team
Products & Services: CisionPoint | Media Database | Press Release Distribution | Media Monitoring | Media Analysis
Resources: PR White Papers | Events | Webinars | College & University Program
Cision Sites: Cision Blog | Cision Navigator | Journalist Tweets | news.cision.com | Seek or Shout

©2013 Cision
332 S Michigan Ave., Chicago, IL 60604
866.639.5087 |
Site Map | Privacy Policy | Investor Relations