Media List, Media Relations, Media Outlets Software

Media Database

You need your story out, and it starts with a plan. Media and PR pros know that the best plans start with Cision's media database. We wrote the book on how to target the media. From our beginnings back in 1932 as the "Bacon's Directories" to the Cision global media database now with over 1.5 million influencers and outlets – including emerging and social media. We are the industry's must-have resource and your secret weapon.

Cision's Media Database. Reach the right people. With the right message. At the right time.

Traditional Media Contacts
Everything media relations pros need to make outreach more successful is right here. Cision’s media database helps you find the right journalist or outlet and their preferred contact method all in one search. Get access to the world's largest database of journalists and media contacts with all of the information you need to uncover the influencers that really matter.

Social Media Contacts
Cision’s media database contains the “who’s who” of today’s top influencers. Using Cision Influence Rating as a guide, you’ll be able to build media lists that contain your industry’s most relevant digital influencers who write about your topic. Let Cision help you start building those important relationships now.

Influencer Lists
Looking for influencers that cover the industry you’re looking for? Let Cision Influencer Lists do the legwork for you. These quick-reference lists include key media contacts and outlets for 40 different industries. Using the Cision Influence Rating, our media research team handpicks the most relevant influencers that cover your industry, giving you the time to start building relationships.

Editorial Calendars
To align your pitch with a media outlet’s editorial calendar, you've got to know when the story will run and what the publication’s deadlines are. Quickly search hundreds of thousands of editorial calendars, events and trade show opportunities by industry, geography, outlet, deadline date and more to find your best media placement options.

CRM Tools for PR Management
Keep your sanity with Cision’s easy-to-use PR software and collaboration tools that let you organize, share, track and report all of your media relations activities. Integrate projects and emails direct from your own email application. Managing your PR campaigns just got a whole lot easier.