Media Database:CRM Tools

You need your story out, and it starts with a plan. Media and PR pros know that the best plans start with Cision's media database. We wrote the book on how to target the media. From our beginnings back in 1932 as the "Bacon's Directories" to the Cision global media database now with over 1.5 million influencers and outlets – including emerging and social media. We are the industry's must-have resource and your secret weapon.

Get and keep your team on the same page – literally.

Track all your media relations activity in a single place. Whether you have a large dispersed team or you’re a one person agency, tracking all your interaction with the media is important. With CisionPoint you can automatically create activities every time you email a contact or distribute a press release so you know who’s been talking to who.

Manage multiple campaign deliverables even if your team is spread across multiple offices, time zones and geographies. Create campaign tasks, assign to colleagues, and monitor status with CisionPoint's Activities. Detailed reports let you know what still needs to be done and what is on track to be completed on time.

Manage projects by campaign, client, product, company or brand. All media lists, activities, monitoring coverage, press release distributions and more are saved within the designated project making it convenient and easy for all team members to access. User access rights let you set parameters for control over each project.

Stay updated. Stay connected.
Stay on track.
CisionPoint's advanced reporting and tracking features let you stay on top of all upcoming deadlines. Activities can be emailed to your calendar, project status reports pulled at a moment's notice, and usage management reports help you determine how much time is spent on each project.

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