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2013 News Items
January 2013
Content Marketing and the Convergence of Paid, Earned and Owned Media
Heidi Sullivan, Senior Vice President of Digital Content, explains how a brand's communications, marketing and PR teams work together on content marketing.
Story marketing can power your PR program in the New Year
PRSA - Public Relations Tactics
Heidi Sullivan, Senior Vice President of Digital Content, talks about using content marketing to raise awareness of brands.
2012 News Items
December 2012
What Trend or Applications Will Have the Biggest Impact on Content Creation in 2013?
Heidi Sullivan, Vice President of Global Media Research, talks about how PR professionals can help shape and drive content marketing in 2013.
November 2012
Copyright and the PR Professional in the Digital Age
Bulldog Reporter's Daily Dog
Dawn Conway, Senior Vice President, Global Content Licensing at Cision, discusses copyright, how to share content without putting your company at risk, and how Cision and reproduction rights organizations are working together to create licensing models that work for both copyright holders and PR pros.
October 2012
PRSA Conference Video: Exhibitor Insights
Bulldog Reporter's Daily Dog
Heidi Sullivan, Vice President of Global Media Research at Cision, talks about "balancing technology through humanity," identifying key influencers with Cision software, and the need for communicators to tap the emerging trend of "story marketing."
Cision Chief Granat Predicts PR Industry Changes, Talks Company Culture and Reveals His Plan for Market Domination
Bulldog Reporter's Daily Dog
October 15 - Cision Chief Granat Predicts PR Industry Changes, Talks Company Culture and Reveals His Plan for Market Domination
May 2012
Taming PR's Latest Trend: Big Data
Vanessa Bugasch, Senior Vice President, Global Marketing Product Marketing, Business Development, Cision
May 2012
PR Week: How Do You Balance Real-Time Data Demands with Accuracy and Flexibility?
Heidi Sullivan Master Class
February 2012
Mobile Apps and the PR Pro: Insights and 9 Tools for Getting Data to Where the User Is
Brett Safron, Senior Vice President, Product Management, Cision
January 2012
BtoB: Taming 'big data' for influencer marketing
Peter Granat, President-coo, Cision North America
2011 News Items
December 2011
CMO.COM: From Chatter To Conversation
CMO.com Exclusive with Vanessa Bugasch, SVP, Global Marketing & Product Marketing, Cision
November 2011
PR Week: How will tools for media monitoring evolve in 2012 to ensure better results?
Brett Safron Master Class
October 2011
PR Week: OP-ED
Earned media's day has come and PR must take advantage
July 2011
Professional Outdoor Media Association
How to Spot Key Trends and Influencers
August 2011
PR Week: How do you adapt SEO practices to deal with changing search algorithms?
Laurie Mahoney Master Class
June 2011
PRWeek: Are traditional ways of doing research still valuable in the age of social media?
This isn't an either/or situation
Light Span Digital: Social Media Metrics as a Means to an End
Discussing the Social Media ROI Debate with Jay Krall of Cision
PRSA: Mind Your Metrics
Building a measurement strategy across paid, earned and owned media
May 2011
Spinfluencer: How to Measure Social Influence: Three Social Media Research Tips from Cision
Cision Post on Spinfluencer
February 2011
PR News: PR News Measurement Pop Quiz: How Do You 'Measure' Up?
In anticipation of the March 1, 2011, PR News PR Measurement Conference fast approaching, we asked Cision to help us test your metrics know-how with this quick quiz.
PR News: PR News Q&A: Solving the Social Media ROI Conundrum
Heidi Sullivan's Q&A with PR News about the tools and best practices for measuring social media ROI.
January 2011
Social Times: Blogger Outreach Remains Crucial for PR Pros
Jay Krall discusses why blogs still matter in the world of Facebook, Twitter, and the real-time web.
MarketingProfs: Why You Should Use Engagement Metrics to Guide Your Messaging
Jay Krall discusses how to boost engagement among your social Web fans and followers and how to mold your messaging using engagement metrics.
MediaBistro's PRNewser: PitchEngine, Cision Launch New Products
...Also, during the holiday hubbub, the CisionPoint Winter Release was announced, which now sends press releases directly to a user’s corporate or personal social media feeds and tracks the number of e-mails opened by recipients.
Daily Dog: Even Though the Public Seems To Have Abandoned RSS Readers, RSS Technology Remains Vital for PR Pros — Here's Why
Jay Krall bylined article on RSS readers in Daily 'Dog.
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