Cision in the News

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2012 News Items

February 2012
Mobile Apps and the PR Pro: Insights and 9 Tools for Getting Data to Where the User Is
Brett Safron, Senior Vice President, Product Management, Cision

January 2012
BtoB: Taming 'big data' for influencer marketing
Peter Granat, President-CEO, Cision North America

2011 News Items

December 2011
CMO.COM: From Chatter To Conversation
CMO.com Exclusive with Vanessa Bugasch, SVP, Global Marketing & Product Marketing, Cision

November 2011
PR Week: How will tools for media monitoring evolve in 2012 to ensure better results?
Brett Safron Master Class

October 2011
PR Week: OP-ED
Earned media's day has come and PR must take advantage

July 2011
Professional Outdoor Media Association
How to Spot Key Trends and Influencers

August 2011
PR Week: How do you adapt SEO practices to deal with changing search algorithms?
Laurie Mahoney Master Class

June 2011
PRWeek: Are traditional ways of doing research still valuable in the age of social media?
This isn't an either/or situation

Light Span Digital: Social Media Metrics as a Means to an End
Discussing the Social Media ROI Debate with Jay Krall of Cision

PRSA: Mind Your Metrics
Building a measurement strategy across paid, earned and owned media

May 2011
Spinfluencer: How to Measure Social Influence: Three Social Media Research Tips from Cision
Cision Post on Spinfluencer

February 2011
PR News: PR News Measurement Pop Quiz: How Do You 'Measure' Up?
In anticipation of the March 1, 2011, PR News PR Measurement Conference fast approaching, we asked Cision to help us test your metrics know-how with this quick quiz.

PR News: PR News Q&A: Solving the Social Media ROI Conundrum
Heidi Sullivan's Q&A with PR News about the tools and best practices for measuring social media ROI.

January 2011
Social Times: Blogger Outreach Remains Crucial for PR Pros
Jay Krall discusses why blogs still matter in the world of Facebook, Twitter, and the real-time web.

MarketingProfs: Why You Should Use Engagement Metrics to Guide Your Messaging
Jay Krall discusses how to boost engagement among your social Web fans and followers and how to mold your messaging using engagement metrics.

MediaBistro's PRNewser: PitchEngine, Cision Launch New Products
...Also, during the holiday hubbub, the CisionPoint Winter Release was announced, which now sends press releases directly to a user’s corporate or personal social media feeds and tracks the number of e-mails opened by recipients.

Daily Dog: Even Though the Public Seems To Have Abandoned RSS Readers, RSS Technology Remains Vital for PR Pros — Here's Why
Jay Krall bylined article on RSS readers in Daily 'Dog.

2010 News Items

12/20/2010
PR Week: Cision Announces Winter Release Upgrade
CHICAGO: Cision announced an integrated press release tool to multiple social media platforms. The service allows users to send press releases to multiple social media platforms like Twitter, LinkedIn and Facebook simultaneously.

12/20/2010
PRNews: How to Reinvent, Recharge Press Releases With SEO Tactics PDf Document
Vanessa Bugasch bylined article on SEO in PR News.

12/01/2010
Daily Dog: Cision Announces Availability of 2011 Editorial Calendars
Cision (www.cision.com) announced the availability of the industry's most comprehensive global database of editorial calendars for 2011.

11/1/2010
PR Week Master Class: How Do You Qualitatively Monitor Campaign Feedback in a Digital Age? PDf Document
The Master Class article on monitoring featuring Mathilda Joubert was posted on the PR Week web site and published in the monthly newsstand issue.

11/1/2010
The Holmes Report: Cision Expands JournalistTweets Service
Holmes Report coverage of Journalist Tweets release.

11/1/2010
Daily Dog: Twitter Monitoring Service JournalistTweets Enhanced by Cision
Daily Dog covered the Journalist Tweets news release.

10/29/2010
PRSA Tactics: What Will Drive the Social Media Revolution in 2011?
Bylined article by Brett Safron for PRSA Tactics web site and published issue.

10/20/2010
E-Marketer: Corporate Blogging Goes Mainstream
E-Marketer newsletter referenced the 2009 Cision-GWU journalist survey.

10/19/2010
PR Newser Poll: Is it Too Soon to Talk About Web 4.0
Tonya Garcia of PR Newser attended Brett Safron and Kevin McFall's PRSA session on "PR and the Web 3.0 Revolution" and used it as an opportunity to poll readers on how fast the semantic web future will come about.

10/19/2010
Daily Dog: Cision Announces 'EdCals,' PR Industry's Largest Free Source of Editorial Calendar Information
Daily Dog posted the news release including Vanessa Bugasch's quote on "avoiding wasting the journalist's time with an off-target pitch."

10/18/2010
PR Week: Cision Releases Editorial Calendar Software
PRWeek covers the launch of free EdCals.

10/15/2010
PR Newser: PR Tools Round Up: PR Newswire, Critical Mention, Cision, and More
PR Newser led its PR Tools Round Up story with an item that mentioned both Cision's introduction of EdCals and the CisionPoint Connect release.

10/6/2010
PR News: PR News Digital PR Next Practices Summit -- Executive Summary
PR News published a synopsis of Heidi Sullivan's panel session on "Cutting Through the Clutter" at its Digital Summit in New York.

10/5/2010
Fast Company: Eavesdrop on the Internet With Trendrr
Fast Company mentioned Cision's ability to monitor over 100 million blogs and microblogs in a story on internet trend monitoring.

10/3/2010
The Holmes Report: Cision Launches Integrated Media Distribution Platform
Holmes Report coverge of the CisionPoint Connect Release, with mention of the CisionWire SEO news website.

9/30/2010
Daily Dog: Cision Announces New Features Added To Its CisionPoint PR Software: Wire, Web and Social Media SEO News Distribution Integrated Into New CisionPoint Connect Release
Daily Dog covered the CisionPoint Connect release.

9/9/2010
Daily Dog: Cision Enhances College and University Program By Offering Free CisionPoint PR Software to U.S. and Canadian Public Relations Students
Daily Dog covered the Cision University program.

8/29/2010
Manufacturing Tech: Turn Your Knowledge Into Sales: White Papers, As a Marketing Tool, Can Provide a Very High Return on Investment
Vertical hit in Manufacturing Tech (mfrtech.com), which did an article about white paper marketing and recommended CisionPoint as a tool for researching where you should try to get your white papers published.

8/26/10
ExactEditions: Twitter ROI
Vertical hit in ExactEditions publishing industry blog summarizing Cision's Webinar on Social Media ROI, especially on using Twitter as a B2B marketing channel.

8/23/10
MarketingProfs: Smart Companies Don’t Ignore Brand Mentions on Social Networks
In a MarketingProfs blog post on brand promotion via social networks, a commenter pointed to Cision customer service, which helped them with a problem after they complained about it on Twitter, as an example of a company using social media to promote customer goodwill...

8/23/2010
The Holmes Report: Cision and Critical Mention Partner on Broadcast Content

8/18/2010
Daily Dog: Cision Partners with Critical Mention to Integrate CM's Broadcast Monitoring Service Into the CisionPoint Platform
Daily Dog writeup with quote from Hans Gieskes.

8/17/2010
TheStreet: Cision To Integrate Version Of Critical Mention's Television And Radio Monitoring Solution Into CisionPoint PR Workflow Software

8/10/2010
TruTricks: 4 Ways to Measure Social Media Marketing Results
TruTricks blog references Cision as a way to measure sentiment as well as metrics.

3/31/2010
PRNewser: Cision Launches ‘Media Members’ Site For Journalists
MediaBistro's PRNewser mentioned Cision's "Media Members" site for journalists.

2/23/10
Daily Dog: New Survey Delivers Vital Message for PR: Transparency in Social Media Crucial to Building Credibility with Skeptical Journalists
"Don't believe everything you read." That truism once reminded newspaper readers not to take at face value everything served up by print journalists. But today, it's equally applicable to journalists themselves, as mainstream media increasingly turn to social media and the blogosphere for primary sourcing of their stories.

2/22/10
PRNews Online: Reporters Lean on Social Media for Sources, Despite Trust Issues
More reporters are relying on social media to find sources for stories, but on the whole they find those sources to be less reliable than those found through other means, according to a Cision/George Washington University study.

2/15/10
MediaPost: Where do Stories Come From?
A national survey, conducted by Cision and Don Bates of The George Washington University, found that an overwhelming majority of reporters and editors now depend on social media sources when researching their stories.

1/21/10
BizReport: Reporters and editors increasingly use social media to source, research stories
"The number of reporters and editors using social media to source stories and perform research and interviews has significantly increased in the last year or so, and a recent survey from Cision and George Washington University produced the figures to prove it." Report is in an online publication for online marketers.

1/20/10
PR Week: Study: Reporters turn to social media for research
PR Week featured the GWU-Cision journalist survey in its Breakfast Briefing and Weekly News summaries: "An 'overwhelming' majority of journalists rely on social media sources for story research, according to a recent Cision survey."

2009 News Items

12/8/09
Forbes.com: What are your Public Relations Efforts Worth?
Forbes small business columnist Robert Wynne mentions Cision in his how-to piece on how to measure the impact of public relations.

3/5/2009
PRWeek: Healthcare Campaign of the Year 2009
Using Cision data, it was reported that Deloitte moved from a number-five ranking among consulting competitors in 2005 to the top spot in 2008, which led to Modern Healthcare ranking Deloitte as the number-one healthcare consultancy.

2/20/2009
PRWeek: Microsoft tops Cision 2008 corporate reputation rankings

2/5/2009
The Red On Marketing Blog: Cision’s Navigator moves into Web 2.0 world