Company to End Information Reseller License to Vocus
CHICAGO, IL., February 14, 2005 Bacon's Information, Inc., today announced that it has provided notice to Vocus Inc, of Lanham, MD that it will not renew its media information reseller licensing arrangement once the current agreement ends.
"Our arrangement has been positive and mutually beneficial to both companies," says Joe Bernardo, President and Chief Operating Officer for Bacons. "By providing Vocus with our data, Bacon's has reached a wider audience for its media information while Vocus has been able to extend its product offerings to those clients that require the best media information available in the marketplace today. "
According to Bernardo, "The decision is purely strategic and helps accomplish our goal to make our information available exclusively to Bacon's clients." "Furthermore, we believe it's important to manage how our information is provided, so that it is not commingled or confused with other data sources."
Bacon's is a subsidiary of Observer AB, the world's leading media intelligence firm. Bacon's captures information about news outlets and media contacts in the U.S. and Canada and from more than 200 other countries. It places the data in MediaSource™, its online media management system. MediaSource™ allows public relations and marketing professionals to efficiently execute all aspects of the PR function, from media contact management and distribution of press materials, to the monitoring and evaluation of public relations campaigns.
About Cision:
Cision is the leading provider of software, services, and tools to the public relations and marketing industry. Marketing and PR professionals use our products to help manage all aspects of their brands – from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers, and other influencers use Cision’s tools to research story ideas, track trends, and maintain their public profiles. Cision is present in Europe, North America and Asia, has partners in over 125 countries and is quoted on the Nordic Exchange with revenue of SEK 1.1 billion in 2010. For more information, visit www.cision.com.
For More Information:
Andrée Beckham
Vice President, Marketing & Public Relations
312-873-6434
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