Online Platform Offers Clients a Simple Means of Monitoring Broadcast Coverage
CHICAGO, IL., March 2, 2006 - Digital Showroom 4.0, the premier online broadcast management application that continuously delivers relevant broadcast video clips directly into the hands of communications executives, was launched today by Bacon's | multivision. Building on a history of client-focused innovations, the company has developed a proprietary digital recording network allowing for new products and services, such as Digital Showroom 4.0 to be delivered to market.
Due to the increasing velocity of business today, the need for instantaneous communication has quickly intensified. Digital Showroom 4.0 allows users to not only watch a video preview of their broadcast hits, but also run reports, order content, analyze results and present findings to stakeholders. Responding to market needs, clients can preview video content, giving them the choice to purchase a higher resolution version for better management of time-critical broadcast content.
"Broadcast coverage is well established as a powerful driver of public perception, a key influencer of business outcomes," said Brent Bamberger, Vice President for Bacon's | multivision. "Effectively, communications executives will no longer have to wait and read their broadcast coverage. Instead, Digital Showroom 4.0 satisfies the vital needs that real-time enterprises face each day, such as monitoring the impact of communication investments, managing risk and implementing initiatives."
About Cision:
Cision is the leading provider of software, services, and tools to the public relations and marketing industry. Marketing and PR professionals use our products to help manage all aspects of their brands – from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers, and other influencers use Cision’s tools to research story ideas, track trends, and maintain their public profiles. Cision is present in Europe, North America and Asia, has partners in over 125 countries and is quoted on the Nordic Exchange with revenue of SEK 1.0 billion in 2011. For more information, visit www.cision.com.
For More Information:
Andrée Beckham
Vice President, Marketing & Public Relations
312-873-6434
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