Company Brings Political and Public Affairs Broadcast Monitoring Services to Nation's Capital
WASHINGTON, D.C., March 27, 2006 - Bacon's | multivision, the leading provider of premium broadcast management applications today announced the opening of its new full-service broadcast monitoring center and sales office located in Washington, D.C.
Organizations use Bacon's | multivision's broadcast management applications to monitor their news coverage, analyze the results, run reports and present their findings to key stakeholders.
The addition of a local office in Washington, D.C. provides specific services for the distinct political and issue-driven needs of the government sector. These services include monitoring coverage and relative mention at the market level, determining mind-share penetration in geographic markets for political charged issues, and providing video-proof of anything televised.
The new facility will be managed by Rick Lombardo, a 10-year veteran of the broadcast monitoring industry. Lombardo will be responsible for establishing relationships with and retaining business from organizations seeking diverse broadcast management solutions.
"With the public's continued reliance on television as the primary medium for political news, it's critical that government officials adopt an effective monitoring strategy," stated Bacon's CEO Steve Newman. "We look forward to enhancing our service offering to meet the unique needs of this market."
"Bacon's | multivision brings a new level of broadcast monitoring services to Washington D.C.," added Caitriona Goss, Vice President of Business Development for Bacon's | multivision. "Our in-depth media monitoring, advanced technology, quick turnaround and hands-on client service will satisfy the vital needs that communications professionals face each day managing risk and time-critical content."
The Washington D.C. office is located at 529 14th Street, NW #923, Washington, D.C. 20045. The phone number is 202 393-6803.
About Cision:
Cision is the leading provider of software, services, and tools to the public relations and marketing industry. Marketing and PR professionals use our products to help manage all aspects of their brands – from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers, and other influencers use Cision’s tools to research story ideas, track trends, and maintain their public profiles. Cision is present in Europe, North America and Asia, has partners in over 125 countries and is quoted on the Nordic Exchange with revenue of SEK 1.0 billion in 2011. For more information, visit www.cision.com.
For More Information:
Andrée Beckham
Vice President, Marketing & Public Relations
312-873-6434
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