CHICAGO, IL, April 3, 2006 - Bacon's Information, Inc., the leading provider of media research, distribution, monitoring and evaluation services, today announced that it will include Nielsen//NetRatings data on top-media press clips retrieved from Internet sources, making it easier for clients to effectively manage and evaluate their online communication strategies.
Nielsen//NetRatings is the global standard for Internet audience measurement and analysis, covering seventy percent of the world's Internet usage. Bacon's will be applying the data to Internet-based press clippings, indicating the number of unique visitors to the Websites from which their press clippings originate.
The benefits of Nielsen//NetRatings data augment the company's premier monitoring and evaluation services by enhancing the level of quantitative and qualitative measurement available across all forms of online media, and thereby offering a single source for PR professionals seeking communication solutions.
"The inclusion of Nielsen//NetRatings data satisfies the vital needs that real-time enterprises face each day, to monitor the impact of online communication investments, manage risk and accelerate sales," explained Steve Newman, Bacon's Chief Executive Officer.
About Cision:
Cision is the leading provider of software, services, and tools to the public relations and marketing industry. Marketing and PR professionals use our products to help manage all aspects of their brands – from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers, and other influencers use Cision’s tools to research story ideas, track trends, and maintain their public profiles. Cision is present in Europe, North America and Asia, has partners in over 125 countries and is quoted on the Nordic Exchange with revenue of SEK 1.0 billion in 2011. For more information, visit www.cision.com.
For More Information:
Andrée Beckham
Vice President, Marketing & Public Relations
312-873-6434
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