Company Fortifies Public Relations Broadcast Monitoring Services in the Southwest
CHICAGO IL, April 17, 2006 - Bacon's | Multivision, the leading provider of premium broadcast management applications today announced the appointment of Iris LaBarge, a 15 year veteran of the broadcast monitoring industry, as Regional Manager of the Phoenix office. LaBarge will be responsible for establishing relationships with and retaining business from corporate communicators seeking broadcast management solutions.
The local office in Phoenix, AZ provides diverse broadcast monitoring services to one of the fastest growing regions in the United States. These services include monitoring coverage and relative mention at the market level, determining mind-share penetration in geographic markets, and providing video-proof of anything televised.
"With the public's continued reliance on television as the primary medium for news, it's critical that corporate communications executives have a dependable resource for effective monitoring solutions," stated Bacon's CEO Steve Newman. "The appointment of Iris LaBarge reflects our unwavering commitment to our clients whose needs to effectively manage an ever-changing media environment drive us to continue delivering sophisticated strategies and diverse solutions."
"The addition of Iris LaBarge will strengthen our business development unit for sustained long-term growth as the industry leader and will enhance the productivity of an already winning team," added Caitriona Goss, Vice President of Business Development for Bacon's | multivision.
The Phoenix office is located at 4205 North 7th Avenue, Phoenix AZ 85013. The phone number is
About Cision:
Cision is the leading provider of software, services, and tools to the public relations and marketing industry. Marketing and PR professionals use our products to help manage all aspects of their brands – from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers, and other influencers use Cision’s tools to research story ideas, track trends, and maintain their public profiles. Cision is present in Europe, North America and Asia, has partners in over 125 countries and is quoted on the Nordic Exchange with revenue of SEK 1.0 billion in 2011. For more information, visit www.cision.com.
For More Information:
Andrée Beckham
Vice President, Marketing & Public Relations
312-873-6434
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