Ruder Finn Group Selects Bacon's Information Inc. For Improved Media Research
CHICAGO, IL, April 25, 2006 - Bacon's Information, Inc., the leading provider of media research, distribution, monitoring and evaluation services, today announced it has been selected by Ruder Finn Group to provide media research services through MediaSource, the company's flagship media research and communications management portal.
With the addition of Ruder Finn Group as a client, twenty-four out of the top twenty-five national agencies listed in the O'Dwyers ranking choose Bacon's for their media research needs.
With 24-hour access to MediaSource, Ruder Finn Group will have online entree to detailed information on virtually all print, broadcast, Internet and blog media outlets, as well as profiles of journalists, the beats they cover, editorial calendars and much more — effectively managing and automating its public relations research efforts.
"We are very proud to serve Ruder Finn Group and are confident that our comprehensive tools will satisfy the vital needs of this prestigious agency in a single all digital, on-demand solution," said Steve Newman, Bacon's Chief Executive Officer.
Ruder Finn Group is a leading communications, counseling and services organizations with more than 58 years experience. Made up of Ruder Finn, Inc., and RF/Binder, the Ruder Finn Group maintains offices in New York, Boston, Chicago, Los Angeles, San Francisco, Washington, D.C., London, Paris, Jerusalem, Beijing, Guangzhou, Hong Kong, Shanghai, Singapore and Sydney. The Group also works with affiliates in major markets throughout the U.S., Europe and Latin America. Additional information about Ruder Finn Group can be found on the company's Website (www.ruderfinn.com)
About Cision AB:
Cision AB (www.cision.com) is a global industry leader in business and communication intelligence. The firm provides media research, distribution, monitoring and communication evaluation, as well as target group identification and distribution of information for PR and IR purposes. Cision AB has annual revenue of SEK 1.9 billion, and has around 2,700 employees in Canada, China, Denmark, Finland, Germany, Hong Kong, the Netherlands, Norway, Portugal, Singapore, Sweden, Lithuania, United Kingdom, and the United States.
For More Information:
Stephen Debruyn
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312-986-4974
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