CHICAGO, IL, April 27, 2006 - Continuing to build on its commitment to the public relations industry, Bacon's Information Inc., the leading provider of media research, distribution, monitoring and evaluation services, today announced that they have renewed their strategic alliance with the Public Relations Society of America (PRSA) for a third year.
Under the partnership agreement, Bacon's will provide financial underwriting of various programs, as well as resources to enhance PRSA's outreach, including survey research services proffered through Delahaye, the firm's research-based consulting division.
"PRSA provides numerous member benefits through education and professional development programs. Together we are a unique source of value for the public relations profession," states Peter Granat, Senior Vice President of Marketing and Client Development for Bacon's Information Inc. "While PRSA educates communications professionals on new industry developments, Bacon's helps that same audience maximize results with its media intelligence and research solutions."
"PRSA is dedicated to strengthening strategic alliances with key industry leaders such as Bacon's, who demonstrate a genuine commitment to supporting and advancing the public relations industry," added John Robinson, Vice President of Corporate Development and Industry Partnerships at PRSA.
About the Public Relations Society of America:
The Public Relations Society of America (www.prsa.org), based in New York City, is the world's largest organization for public relations professionals. The Society has more than 29,000 professional and student members. PRSA is organized into 112 Chapters nationwide, 19 Professional Interest Sections, along with Affinity Groups, which represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. The Public Relations Student Society of America (PRSSA) has 271 Chapters at colleges and universities throughout the United States.
About Cision:
Cision is the leading provider of software, services, and tools to the public relations and marketing industry. Marketing and PR professionals use our products to help manage all aspects of their brands – from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers, and other influencers use Cision’s tools to research story ideas, track trends, and maintain their public profiles. Cision is present in Europe, North America and Asia, has partners in over 125 countries and is quoted on the Nordic Exchange with revenue of SEK 1.0 billion in 2011. For more information, visit www.cision.com.
For More Information:
Andrée Beckham
Vice President, Marketing & Public Relations
312-873-6434
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