Bacon's Expands Editorial Calendars; Enhancements to MediaSource Address Growing Demand for Improved Media Planning

CHICAGO IL, December 4, 2006 – Bacon's Information Inc., the leading provider of media research, distribution, monitoring and evaluation services, enhanced their media research and management portal MediaSource, by expanding access to editorial calendar opportunities for 2007. The calendars represent over 5,000 outlets and include over 200,000 editorial opportunities, covering more than 600 topics and 90 different industries.

Bacon's MediaSource offers clients access to information on hundreds of thousands of journalists and outlet profiles, along with editorial calendars that can be searched by topic, keyword, date range or editorial lead-time. With the availability of the 2007 Editorial Calendars, MediaSource provides valuable guidance for communication professionals who are looking for opportunities to pitch stories or place advertisements.

When compared to traditional research tools, Bacon's MediaSource provides faster and more economical results by capturing and delivering content from a broader range of print, broadcast and online outlets in a scalable format to suit the needs of their clients.

"With an unwavering focus on our client's needs, MediaSource provides the most comprehensive database of editorial opportunities in the industry," said Ruth McFarland, Senior Vice President and Publisher for Bacon's Information Inc. "Effectively, MediaSource provides the necessary tools that will help communication professionals to be more productive, and engage in conversations with the media that are not only intelligent, but also motivate action."

About Cision:
Cision is the leading provider of software, services, and tools to the public relations and marketing industry. Marketing and PR professionals use our products to help manage all aspects of their brands – from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers, and other influencers use Cision’s tools to research story ideas, track trends, and maintain their public profiles. Cision is present in Europe, North America and Asia, has partners in over 125 countries and is quoted on the Nordic Exchange with revenue of SEK 1.0 billion in 2011. For more information, visit www.cision.com.

For More Information:
Andrée Beckham
Vice President, Marketing & Public Relations
312-873-6434