CHICAGO IL, December 19, 2006 – Bacon's | multivision, a leading provider of premium broadcast management applications, today announced the acquisition of Sound Clips Inc. of Minneapolis. The acquisition brings together two of the leading providers of diverse broadcast monitoring services to the Twin Cities area. These services include monitoring coverage and relative mention at the market level, determining mind-share penetration in geographic markets, and providing video-proof of anything televised.
Kären Aaker, a veteran of the broadcast monitoring industry, has been appointed Regional Manager of the Minneapolis office. Aaker will be responsible for establishing relationships with and retaining business from corporate communicators seeking broadcast management solutions.
"The acquisition compliments our existing portfolio of broadcast solutions and strengthens our presence in the Midwest," stated Bacon's | multivision President, Babak Farahi. "As television continues to be the primary medium for news today, we are pleased to provide a dependable resource for effective broadcast solutions to the area."
"The addition of Kären Aaker will strengthen our business development unit for sustained long-term growth and will enhance the achievements of an already winning team," added Caitriona Anderson, Vice President of Business Development for Bacon's | multivision.
The Minneapolis office is located at 5775 Wayzata Blvd., Suite 810, Minneapolis, MN 55416. The phone number is 763 231-3021.
About Cision:
Cision is the leading provider of software, services, and tools to the public relations and marketing industry. Marketing and PR professionals use our products to help manage all aspects of their brands – from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers, and other influencers use Cision’s tools to research story ideas, track trends, and maintain their public profiles. Cision is present in Europe, North America and Asia, has partners in over 125 countries and is quoted on the Nordic Exchange with revenue of SEK 1.0 billion in 2011. For more information, visit www.cision.com.
For More Information:
Andrée Beckham
Vice President, Marketing & Public Relations
312-873-6434
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