Experts from General Motors, Dell, Merck, Best Buy, Deloitte Headline Second Annual Forum
Chicago, March 14, 2007 – The 2007 Corporate Reputation Summit, "Harnessing the Power of Your Greatest Asset Through Communication and Measurement," presented by the International Association of Business Communicators (IABC) and Delahaye, a provider of corporate communication research and evaluation services, will be held April 19-20 in Chicago.
Recent years of corporate misdeeds, scandals and the resulting financial upheaval have undermined consumer confidence and placed corporate reputation high on the CEO’s agenda. Communication and PR professionals are increasingly tasked with measuring and improving this seemingly intangible asset.
The Corporate Reputation Summit offers senior-level communication professionals, a forum to discuss and learn about the best practices, trends and issues affecting corporate reputation today. In addition, Delahaye will present results from its 2006-2007 Index, which assesses the media’s impact on the corporate reputation of the 100 largest U.S.-based companies.
"Given the positive affect of a good reputation, it is only logical that corporate leaders recognize the devastating effects associated with a bad reputation; effects that should be avoided at all costs," stated Delahaye President Mark Weiner. "In response, communication and measurement have become instrumental in helping to assess and positively shape corporate reputation."
Highlights of the conference include sessions led by:
Thursday, April 19
- Stephen Webb, Transport of London
- Susan Busch, Best Buy
- Bob Pearson, Dell
- Ginger Hardage, Southwest Airlines
- Paul Sanchez, Mercer
- Kathy Collins, General Motors
- Mark Weiner, Delahaye
Friday, April 20
- Shoba Purushothaman, The News Market
- Luis Gallardo Garcia, Deloitte
- Chuck Wachendorfer, The Lennick Aberman Group
- Raymond Kerins, Jr., Merck & Co.
About the conference:
The conference will take place at the Chicago Allerton Crowne Plaza Hotel. The conference program and registration are online at: http://www.iabc.com/education/crs
Conference fees include continental breakfast sessions, two luncheons featuring leading communication experts and prestigious speakers, and interactive seminars with peers.
About Cision:
Cision is the leading provider of software, services, and tools to the public relations and marketing industry. Marketing and PR professionals use our products to help manage all aspects of their brands – from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers, and other influencers use Cision’s tools to research story ideas, track trends, and maintain their public profiles. Cision is present in Europe, North America and Asia, has partners in over 125 countries and is quoted on the Nordic Exchange with revenue of SEK 1.0 billion in 2011. For more information, visit www.cision.com.
For More Information:
Andrée Beckham
Vice President, Marketing & Public Relations
312-873-6434
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