Observer Re-Branded as Cision

Bacon's, Bowdens, Delahaye, Bacon's | multivision and Verbatim Share New Brand Identity and Common Name

CHICAGO IL, April 2, 2007 - Observer Group, the leading global provider of media research, distribution, monitoring and evaluation services, today announced a re-branding of the entire global organization under a common name, Cision. Previously operating under ten different names worldwide, the change reinforces the distinct, but related strength of the organization across all regions — projecting a global leadership position and commitment to serving clients seamlessly.

This re-branding includes Bacon's Information Inc., Delahaye and Bacon's | multivision in the United States, along with Bowdens and Verbatim in Canada.

"Increasingly local and multi-national organizations appreciate the power that an ever expanding media universe can exert on corporate reputation and the best planned global media strategies," said Niklas Flyborg, President and CEO of Cision. "The new brand and name change is significant because it streamlines client access to our wide range of integrated products and services, providing communication professionals the intelligence and insight that is linked to business strategy."

"We will continue to offer our clients the same great experience with the same qualified people they've come to know and trust; while demonstrating our value as a reliable, responsive, thought-leading and technologically-advanced firm," stated Steve Newman, CEO of Cision North America. "As Cision, we deliver a rich 100-year history of world-class international expertise that ensures consistent global service wherever our clients operate."

To learn more about Cision visit www.cision.com.

About Cision AB:
Cision AB (www.cision.com) is a global industry leader in business and communication intelligence. The firm provides media research, distribution, monitoring and communication evaluation, as well as target group identification and distribution of information for PR and IR purposes. Cision AB has annual revenue of SEK 1.9 billion, and has around 2,700 employees in Canada, China, Denmark, Finland, Germany, Hong Kong, the Netherlands, Norway, Portugal, Singapore, Sweden, Lithuania, United Kingdom, and the United States.

For More Information:
Stephen Debruyn
Vice President, Marketing
312-986-4974