CHICAGO IL, April 5, 2007 - Cision, formerly Bacon's Information Inc., the leading provider of media research services in North America, has expanded their MediaSource database by adding profiles for more than 20,000 international outlets, which include top daily newspapers, key trade and business magazines from over 30 different countries, primarily in Asia. This expansion is the result of a strategic agreement with PR Newswire to provide expanded global media content to Cision's North American clients. With these additional sources, Cision now provides access to more than 680,000 contacts at more than 275,000 outlets worldwide.
"MediaSource enables communication executives to reach global outlets and contacts expeditiously, whether it is a crisis or placement opportunity," stated Steve Newman, Cision North America's Chief Executive Officer. "With the expansion of our Research capability, Cision continues its tradition of delivering global solutions to clients."
Cision's MediaSource delivers access to information from hundreds of thousands of reporters, editors, producers and writers, continuously updated throughout the day, making it easier for communication professionals to stay current in today's 24/7 news cycle. Cision's industry-leading global media research database enables PR professionals to identify and target the right audiences and build their media image and brand on a global scale.
"PR Newswire and Cision both share the same ideals — using leading-edge technology and intelligence that enable large global organizations to communicate effectively," said Executive Vice President Ken Dowell at PR Newswire. "We entered into this agreement with Cision to provide their North American clients with the most comprehensive research available for Asia."
About Cision:
Cision is the leading provider of software, services, and tools to the public relations and marketing industry. Marketing and PR professionals use our products to help manage all aspects of their brands – from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers, and other influencers use Cision’s tools to research story ideas, track trends, and maintain their public profiles. Cision is present in Europe, North America and Asia, has partners in over 125 countries and is quoted on the Nordic Exchange with revenue of SEK 1.0 billion in 2011. For more information, visit www.cision.com.
For More Information:
Andrée Beckham
Vice President, Marketing & Public Relations
312-873-6434
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