CHICAGO, IL, April 12, 2007 - Cision, formerly known as Bacon's Information, a leading provider of media research, distribution, monitoring and evaluation services, today announced the launch of Executive News Summary (ENS). This highly-customizable media intelligence tool identifies relevant global news items which are translated, summarized, analyzed and delivered early each morning to executive desktops and PDAs.
"Increasingly, multi-national and local organizations are challenged by an ever expanding media universe and its impact on organizational performance," stated Steve Newman, CEO of Cision North America. "ENS delivers time-critical content and context, including those that drive reputation and brand awareness, into a manageable flow that informs and drives appropriate responses and strategy."
ENS users are able to receive summarized translations from more than 30 different countries in global key markets with the option to add countries on demand. With accessible news briefings delivered daily, communication professionals can respond quickly across time zones and different languages to leverage their coverage by campaign, product, business unit, competitor, spokesperson, or any news-generating event.
This innovative tool also delivers analysis of news items, providing communication executives with the immediate ability to create charts and reports from a live database of their organization's media coverage.
"Communication professionals are now better equipped to monitor and manage breaking stories while simultaneously ensuring that senior management is kept informed and able to respond appropriately," stated Newman.
About Cision:
Cision is the leading provider of software, services, and tools to the public relations and marketing industry. Marketing and PR professionals use our products to help manage all aspects of their brands – from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers, and other influencers use Cision’s tools to research story ideas, track trends, and maintain their public profiles. Cision is present in Europe, North America and Asia, has partners in over 125 countries and is quoted on the Nordic Exchange with revenue of SEK 1.0 billion in 2011. For more information, visit www.cision.com.
For More Information:
Andrée Beckham
Vice President, Marketing & Public Relations
312-873-6434
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