New Premium Content Features Industry's Largest Freelancer Database
CHICAGO, May 21, 2007 – Reinforcing its position as a leading provider of media research, distribution, monitoring and evaluation services, Cision today announced the expansion of the company's flagship media management software, MediaSource™ , to include the travel & tourism industry. Cision currently offers premium data for the finance, consumer, health and science and technology sectors.
Cision's Travel & Tourism Premium Content package, the largest database of its kind, delivers industry-specific information from over 2,800 influential U.S. and Canadian outlets that include journalists at highly-regarded travel magazines, daily newspapers, broadcast travel programs, research and analyst firms, blogs, as well as nearly 1,000 travel freelance writers.
According to the U.S. Commerce Department, the travel & tourism industry grew at an annualized rate of 8 percent in the fourth quarter of 2006, the biggest gain in two years. Cision's expansion of premium data for this industry is significant because it gives PR professionals access to an unprecedented collection of in-depth media profiles from influential travel & tourism publications and journalists — helping PR practitioners keep pace and gain advantages in targeting and uncovering critical editorial opportunities.
"Cision's Premium Content is designed to help clients effectively research and identify the most prestigious and sometimes overlooked editorial opportunities; making it easier for PR professionals to stay current in today's 24/7 news cycle," stated Steve Newman, CEO of Cision North America. "This data is especially useful because freelance journalists are the most difficult to identify and access, yet are a significant provider of the industry's editorial coverage."
"With their industry leading content and innovative approach to customer relationship management, Cision continues to be a vital component of Fairmont Hotels & Resorts' communications platform," said Mike Taylor, Public Relations Manager at Fairmont Hotels & Resorts, headquartered in Toronto, Ontario.
About Cision:
Cision is the leading provider of software, services, and tools to the public relations and marketing industry. Marketing and PR professionals use our products to help manage all aspects of their brands – from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers, and other influencers use Cision’s tools to research story ideas, track trends, and maintain their public profiles. Cision is present in Europe, North America and Asia, has partners in over 125 countries and is quoted on the Nordic Exchange with revenue of SEK 1.0 billion in 2011. For more information, visit www.cision.com.
For More Information:
Andrée Beckham
Vice President, Marketing & Public Relations
312-873-6434
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