CHICAGO IL, September 13, 2007 – Cision, a leading provider of media research, distribution, monitoring and evaluation services, augmented its media research services to include expanded editorial calendar opportunities for 2008. The broadened service features over 5,500 media calendars and 250,000 individual editorial opportunities, covering hundreds of industries. Cision's 2008 Editorial Calendars showcase opportunities for PR professionals to pitch stories, or place advertisements with print and online outlets they might otherwise have overlooked.
Cision's 2008 Editorial Calendars are being compiled earlier than ever this year to help clients prepare and align media plans well in advance of the new calendar year — with access to hundreds of thousands of editorial calendars that can be searched by topic, keyword, date range, or editorial lead-time.
When compared to traditional research tools, Cision's Editorial Calendars provide faster and more economical results by capturing and delivering content from a broader range of print, broadcast and online outlets in a scalable format to suit the requirements of its clients.
"With an abiding commitment to meeting our clients' needs, Cision provides the industry's most comprehensive database of editorial opportunities," said Ruth McFarland, Senior Vice President and Publisher for Cision. "Our all-inclusive editorial calendars help media relations experts secure more media placements and generate better targeted press coverage."
About Cision:
Cision is the leading provider of software, services, and tools to the public relations and marketing industry. Marketing and PR professionals use our products to help manage all aspects of their brands – from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers, and other influencers use Cision’s tools to research story ideas, track trends, and maintain their public profiles. Cision is present in Europe, North America and Asia, has partners in over 125 countries and is quoted on the Nordic Exchange with revenue of SEK 1.0 billion in 2011. For more information, visit www.cision.com.
For More Information:
Andrée Beckham
Vice President, Marketing & Public Relations
312-873-6434
Share this page