Advertising Age Publishes the 2007 Media Mavens Special Report

CHICAGO, IL. Sept. 17, 2007 – Advertising Age (www.adage.com), the world's leading brand for news and insight on marketing, advertising and media, today published its annual Media Mavens Special Report. This yearly study ranks the performance of the industry’s top advertising executives, as portrayed in the news media.

The media analysis conducted by Cision (www.us.cision.com), a leading provider of media research, distribution, monitoring and evaluation services, was based on media impressions generated by the news coverage published about each executive. Each mention was weighted for prominence.

"PR is one of the most under-valued tools of the marketing mix" stated Steve Newman, CEO of Cision North America. "Public relations in today’s business environment is as much science as it is art, evidenced by these advertising executives who leveraged use of all media platforms to generate not only awareness for the clients’ brands, but real results for themselves, their organizations and the industry."

2007 Top Ten Media Mavens:

1. Brad Adgate, Horizon Media, Inc.
2. Shari Anne Brill, Aegis Group plc
3. Tim Spengler, Initiative Media Worldwide
4. Steve Sternberg, The Interpublic Group of Companies, Inc.
5. Tim Hanlon, Publicis Groupe
6. Andy Donchin, Carat North America
7. John Rash, Campbell Mithun
8. Sam Armando, Publicis Groupe
9. Laura Caraccioli-Davis, Publicis Groupe
10. Irwin Gotlieb, WPP Group plc

Methodology of the 2007 Media Mavens Study

The 2007 Media Mavens Special Report includes analysis of different print, wire, broadcast, trade and internet news items. Cision, formerly known as Delahaye, searched all the Media Maven names given by Advertising Age from July 1, 2006 through June 30, 2007. Results are based on the impressions generated by the coverage of each media executive weighted for prominence in which the articles appeared.

About Advertising Age/ Crain Communications Inc.:
The Ad Age Group is the premier publishing group for news and in-depth analysis in the fields of marketing, advertising and media, delivering in excess of 1.4 million weekly impressions and more than 6 million monthly impressions among key industry professionals in print and online. The Ad Age Group encompasses Advertising Age, the pre-eminent news publication for marketing, advertising and media; Creativity, the monthly magazine covering the best brand-driven creative work across all media with insight into the people and processes behind the work; Advertising Age Online (www.adage.com), delivering daily breaking news to the largest audience of marketing professionals of any industry Web site; Creativity's AdCritic (www.adcritic.com), showcasing the best creative work in TV, print and online, selected by the most authoritative editors in the field; as well as Madison+Vine, Point, American Demographics, Ad Age China, e-newsletters, custom publishing and events.

About Cision AB:
Cision AB (www.cision.com) is a global industry leader in business and communication intelligence. The firm provides media research, distribution, monitoring and communication evaluation, as well as target group identification and distribution of information for PR and IR purposes. Cision AB has annual revenue of SEK 1.9 billion, and has around 2,700 employees in Canada, China, Denmark, Finland, Germany, Hong Kong, the Netherlands, Norway, Portugal, Singapore, Sweden, Lithuania, United Kingdom, and the United States.