Experts from Pfizer, Deloitte and Cision Headline Sixth Annual Forum
Chicago, Il, 11 October, 2007 – The 2007 Research and Measurement Conference, "Practical Approaches to Generating and Demonstrating Communication ROI," presented by the International Association of Business Communicators (IABC) and Cision, will be held 14-16 November in New York City. The program is designed for senior-level public relations, marketing and communication professionals.
"Communication professionals are constantly under pressure to demonstrate the ROI of their efforts to clients and management. Traditional measures of positive media coverage are essential, but no longer sufficient," says Julie Freeman, ABC, APR, president of IABC. "This conference offers attendees insights and practical techniques to help them link PR outputs to business outcomes in their organizations."
"Jointly with IABC, Cision is pleased to bring together again industry thought-leaders and senior practitioners in this unique forum, which will explore how to demonstrate the value of public relations and communications through measurement," stated Steve Newman, Cision CEO, North America.
The sixth annual conference provides communication managers and executives with best practices and practical measurement principles to position their programs strategically and demonstrate value to the organization’s bottom line.
Highlights of the conference include sessions led by:
Wednesday, 14 November
- Pre-Conference Workshop, Wayne Bullock and Norman Clements, Cision
Thursday, 15 November
- Peter Verrengia, CCW
- Angela Sinickas, Sinickas Communications, Inc.
- Diane Gayeski, Ph.D., Ithaca College
- Vincent Hulbert and Rae Logsdon, Deloitte
- David Kistle, Padilla Speer Beardsley
- K.C. Brown, Vice President Cision
- Leslie Gaines-Ross Ed.D., Weber Shandwick
- Jeffrey R. Dafler, The Timken Company
- Paul Sanchez, ABC, APR, Mercer
Friday, 16 November
- Charles Pinney, The Carroll School of Management, Boston College
- Steve Rubel, Edelman Public Relations
- Reg Rowe, APR, Weber Shandwick
- Kelly Schulz, New Orleans Metro Convention & Visitors Bureau
- Raymond Kerins, Pfizer
About the conference:
The conference will take place at the Hilton New York Hotel in New York City. The conference program and registration are online at http://www.iabc.com/rm.
Conference fees include a reception on 15 November, continental breakfast sessions and two luncheons featuring leading communication experts, prestigious speakers and interactive seminars with peers.
About the International Association of Business Communicators:
The International Association of Business Communicators (IABC) enables a global network of communicators working in diverse industries and disciplines to identify, share and apply the world’s most effective communication practices. Established in 1970, IABC serves 15,000 members in over 70 countries, 100 chapters and 10,000 organizations. For more information, visit http://www.iabc.com.
About Cision:
Cision is the leading provider of software, services, and tools to the public relations and marketing industry. Marketing and PR professionals use our products to help manage all aspects of their brands – from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers, and other influencers use Cision’s tools to research story ideas, track trends, and maintain their public profiles. Cision is present in Europe, North America and Asia, has partners in over 125 countries and is quoted on the Nordic Exchange with revenue of SEK 1.0 billion in 2011. For more information, visit www.cision.com.
For More Information:
Andrée Beckham
Vice President, Marketing & Public Relations
312-873-6434
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