CHICAGO IL, November 5, 2007 – Cision, a leading provider of premium broadcast management applications, today announced that it has expanded access of its broadcast monitoring coverage to all 210 U.S. Designated Market Areas (DMAs).
Organizations use Cision broadcast management applications to monitor their news coverage, analyze the results, run reports and present their findings to key stakeholders. With monitoring capabilities that now extend across all local and national U.S. markets, Cision's clients have daily access to more than 25,000 hours of U.S. broadcast coverage, including all news and public affairs programming from both radio and television stations throughout the U.S.
Available in both Cision's dedicated broadcast platform Digital Showroom and its on-demand Web 2.0 platform CisionPoint, clients can now preview video from all 210 local U.S markets in addition to national and cable T.V. across North America. Cision's clients can manage, report and share broadcast video clips with team members and clients directly from their online portal.
"With the public's continued reliance on television as the primary medium for news, it's critical that corporate communications executives have a dependable resource for effective monitoring solutions," stated Steve Newman, Cision CEO of North America. "The expansion of our broadcast capabilities to all 210 U.S. markets strengthens our ongoing commitment to implement comprehensive monitoring systems that help our clients better manage PR strategies."
For more information on Cision's broadcast services, click onto us.cision.com.
About Cision:
Cision is the leading provider of software, services, and tools to the public relations and marketing industry. Marketing and PR professionals use our products to help manage all aspects of their brands – from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers, and other influencers use Cision’s tools to research story ideas, track trends, and maintain their public profiles. Cision is present in Europe, North America and Asia, has partners in over 125 countries and is quoted on the Nordic Exchange with revenue of SEK 1.0 billion in 2011. For more information, visit www.cision.com.
For More Information:
Andrée Beckham
Vice President, Marketing & Public Relations
312-873-6434
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