Editorial Database Enhancements and Integrated Professional Services Position Cision’s On-Demand Software Solution as Industry Leader
CHICAGO, IL, October 13, 2008 — Cision, the leading provider of media research, distribution, monitoring and analysis services, today introduced significant upgrades to its CisionPoint integrated software platform to provide the public relations industry’s most robust on-demand dashboard application.
Featuring more than 45 unique enhancements, the new CisionPoint release includes automatic translation of 23 foreign languages; easy RSS publishing of print, online and broadcast media pickup; enhanced contact management; and faster access to contact and media information. Cision also announced a suite of integrated professional services providing CisionPoint clients with hands-on assistance in creating and managing lists, developing search parameters, filtering and tagging media coverage, and providing immediate analysis of the tone and quality of coverage.
“Rapid customer acceptance and our constant improvement of the CisionPoint platform have vaulted Cision into the global leadership position for on-demand PR media management solutions,” said Joe Bernardo, President and CEO of Cision North America. “In this newest release, our ability to deliver professional services – and our best-in-class integrated media contact database management, distribution, monitoring and measurement platform – represent an unbeatable combination for customers of every size.”
Launched in North America in October 2007, CisionPoint rapidly became the fastest growing on-demand PR media management dashboard application, with more than 1,500 customers signed in its first year of sales (http://us.cision.com/cisionpoint1000)
Unique Features Lead On-Demand Dashboard Category
New and improved features of the CisionPoint platform include:
- Automatic online translation of foreign-language article texts into English
- RSS tools to publish print, internet and broadcast news coverage, including links to article images and video previews
- List-building and database enhancements to easily find and view contacts, research beats and outlet topics, and develop and share media profiles
- Improved activity management with the ability to filter, report and export activities across projects and teams
- Professional services to assist clients in developing more targeted media lists, filtering and tagging their coverage, and rating the tone of articles and generating coverage reports
Cision, with offices in more than a dozen countries in Europe, North America and Asia/Pacific, is currently rolling out CisionPoint as the standard on-demand platform for its customers worldwide. CisionPoint’s customers include Fortune 500 corporations, global public relations firms, non-profit organizations, universities, and small businesses.
CisionPoint clients will benefit through higher productivity and better results in public relations campaigns. Automatic translation of foreign-language news coverage and the ability to access and use the common database from locations around the world make CisionPoint ideal for global public relations programs.
The suite of professional services provided by Cision’s team of experienced consultants enables CisionPoint customers to fully leverage the power of the on-demand platform – from media research, to contact management, to monitoring, measuring, analyzing and presenting results of PR campaigns.
For more information, visit http://us.cision.com/professional_services
About Cision:
Cision is the leading provider of software, services, and tools to the public relations and marketing industry. Marketing and PR professionals use our products to help manage all aspects of their brands – from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers, and other influencers use Cision’s tools to research story ideas, track trends, and maintain their public profiles. Cision is present in Europe, North America and Asia, has partners in over 125 countries and is quoted on the Nordic Exchange with revenue of SEK 1.0 billion in 2011. For more information, visit www.cision.com.
For More Information:
Andrée Beckham
Vice President, Marketing & Public Relations
312-873-6434
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