Cision Ramps up Efforts to Foster Best Practices in PR by Joining Long-running Weekly Webinar Series
CHICAGO, IL, August 5, 2008 — Cision, the leading provider of media research, distribution, monitoring and analysis services, announced it will co-sponsor Sam Whitmore’s Media Survey (SWMS) teleconference discussions with tech editors from top mainstream and new-media outlets. The long-running series of weekly webinars features live interviews and Q&A with top reporters and bloggers hosted by Sam Whitmore, a well-known media analyst and leading consultant to editorial and marketing professionals.
“Cision is committed to fostering best practices in the public relations industry,” said Peter Granat, Executive Vice President of Cision. “Sam Whitmore’s expertise in creating a constructive dialogue with leading editors and reporters enables PR professionals to be more helpful and productive in working with the editorial community.”
Whitmore said the purpose of the teleconferences is to share knowledge and understanding of what kinds of information the editors need. “Each week our harried tech PR pro subscribers—even the experienced ones—can learn a little bit more about the plight of today's harried tech journalists,” Whitmore said. “After the call, we send a teleconference synopsis in e-mail, along with a link to the audio file, so you can archive this precious knowledge.”
Upcoming SWMS/Cision Editorial Teleconferences include:
- Tues. Aug. 12: Stacey Higginbotham, reporter, GigaOm
- Tues. Aug. 19: Mark Hall, editor-at-large, Computerworld
- Tues. Aug. 26: Steve Gillmor, editor, TechCrunchIT
- Tues. Sep. 2: James Kendrick, blogger, JK On the Run
- Tues. Sept. 9: Chris Gaither, technology editor, Los Angeles Times
- Tues. Sep. 23 Michal Lev-Ram, reporter, Fortune Magazine
- Tues. Sep. 30: Erick Schonfeld, co-editor, TechCrunch
- Tues. Oct. 7: Jim Ledbetter, editor, The Big Money
Subscribers can sign up online at http://www.mediasurvey.com/zc/ for $149 per call. After each call, Cision will provide a summary
of the discussion with pitching tips and information on the outlet. There is also an archive of previous calls accessible here.
About Sam Whitmore’s Media Survey
Sam Whitmore has practiced and studied tech journalism for 25 years. After 14 successful years at Ziff Davis Publishing, where he served as a news-breaking reporter, columnist and editor-in-chief for PC Week, Whitmore established Sam Whitmore's Media Survey (SWMS), a tech media analysis service designed to help PR pros win coverage for their clients. Since 1998 SWMS (www.mediasurvey.com) has helped PR pros understand how publications make editorial decisions and how to harness that knowledge for better pitching results. Key to SWMS is its weekly Editorial Teleconference series—now in its eighth year—showcases a leading tech influencer each week in a frank, fast-paced 30-minute conversation.
About Cision:
Cision is the leading provider of software, services, and tools to the public relations and marketing industry. Marketing and PR professionals use our products to help manage all aspects of their brands – from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers, and other influencers use Cision’s tools to research story ideas, track trends, and maintain their public profiles. Cision is present in Europe, North America and Asia, has partners in over 125 countries and is quoted on the Nordic Exchange with revenue of SEK 1.1 billion in 2010. For more information, visit www.cision.com.
For More Information:
Andrée Beckham
Vice President, Marketing & Public Relations
312-873-6434
Share this page