CHICAGO IL, January 13, 2009 – Cision, the leading provider of media research, distribution, monitoring and analysis services for the public relations industry is sharing the insights of its thought leaders in social media and other disciplines with the new CisionBlog, an interactive forum dedicated to “Helping Communications Professionals Navigate the Evolving Media Landscape.”
Anchored by Cision executives Heidi Sullivan, Director of Media Research, and Jay Krall, Manager of Internet Media Research, CisionBlog’s initial focus on social media will expand in 2009 to feature guest writers from Cision who will share their insights into public relations media research, media contact, news distribution, media monitoring and media measurement and analysis in the print, broadcast and online worlds.
“Cision has tremendous intellectual capital to share with the PR industry, and CisionBlog provides an excellent platform for our thought leaders on all forms of media and communication,” said Stephen Debruyn, Cision’s Vice President, Marketing. “Heidi Sullivan and Jay Krall got CisionBlog off to a terrific start in 2008, and in 2009 we expect to broaden and deepen the online conversations we engage in on the blog – especially about integrated PR media management applications enabled by our CisionPoint dashboard and services.”
Debruyn said CisionBlog complements the company’s active webinar program focused on hands-on PR tactics and strategy, as well as its participation in numerous other PR knowledge-sharing activities. Cision’s senior executives and thought leaders are active in industry associations, seminars and events that help set the agenda for best practices in PR. Cision’s research department manages the PR industry’s most extensive global CisionPoint media database, with more than 900,000 media contacts in 150 countries, updated more than 10,000 times a day. Cision is also a global leader in print, broadcast and social media monitoring services and in PR measurement and analysis services. Its clients range from leaders of the Fortune 500 to small fast-growth enterprises to most of the world’s top public relations agencies.
About Cision:
Cision is the leading provider of software, services, and tools to the public relations and marketing industry. Marketing and PR professionals use our products to help manage all aspects of their brands – from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers, and other influencers use Cision’s tools to research story ideas, track trends, and maintain their public profiles. Cision is present in Europe, North America and Asia, has partners in over 125 countries and is quoted on the Nordic Exchange with revenue of SEK 1.0 billion in 2011. For more information, visit www.cision.com.
For More Information:
Andrée Beckham
Vice President, Marketing & Public Relations
312-873-6434
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