CHICAGO, IL, October 9, 2009 – Cision, the leading provider of media research, distribution, monitoring and analysis services to the public relations industry and other communicators, today announced that Purdue University has chosen CisionPoint as its on-demand PR services software platform.
Purdue is one of the largest universities in the country, with more than 39,000 students on its main campus in West Lafayette, Indiana.
“We chose CisionPoint because it offers a complete package: media database, monitoring, and in-depth reports prepared by their team of media analysts,” said Jeanne Norberg, Purdue’s Director of Public Information. “Their daily broadcast monitoring reports include actual video clips, and use metrics such as Nielsen NetRatings to measure the value of broadcast and Internet coverage. CisionPoint also provides social media monitoring and metrics, distribution, and search engine optimization.”
Purdue will also use CisionPoint’s Premium Industry Media Profiles for the Education and Health & Science industries. Cision’s premium media research provides detailed intelligence about influential journalists, freelancers and bloggers in print, broadcast and online/social media, as well as key industry analysts, across seven vertical market segments. In addition to Education and Health & Science, they include Business & Finance, Consumer Products, Energy & Environment, Technology, and Travel & Tourism.
Cision works with the United States’ most prominent academic institutions. In addition to Purdue, its clients include the ten largest (by enrollment) public universities, 12 of the 15 largest private colleges and universities, over 60 percent of the Ivy League schools, and 26 of the country’s top 30 business schools (as ranked by BusinessWeek).
About CisionPoint
Launched in the United States in October 2007, CisionPoint rapidly became the fastest growing on-demand PR media management dashboard application, with more than 4,600 customers signed in its first 20 months of sales. Cision is currently rolling out CisionPoint as the standard on-demand platform for its customers worldwide, including Fortune 500 corporations, global public relations firms, non-profit organizations, universities, and small businesses.
About Cision:
Cision is the leading provider of software, services, and tools to the public relations and marketing industry. Marketing and PR professionals use our products to help manage all aspects of their brands – from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers, and other influencers use Cision’s tools to research story ideas, track trends, and maintain their public profiles. Cision is present in Europe, North America and Asia, has partners in over 125 countries and is quoted on the Nordic Exchange with revenue of SEK 1.0 billion in 2011. For more information, visit www.cision.com.
For More Information:
Andrée Beckham
Vice President, Marketing & Public Relations
312-873-6434
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