Online Community Includes Dynamic Media Updates, Expert Articles, Media Interviews and More
CHICAGO, IL, February 23, 2009 – Cision, the leading provider of media research, distribution, monitoring and analysis services to the public relations industry and other communicators, today launched a new and enhanced version of its Cision Navigator (http://navigator.cision.com) website.
Cision Navigator, an online community for public relations professionals, now includes expert articles on communications trends and best practices, plus insightful journalist interviews and new outlet profiles, along with its highly popular public RSS feeds providing streaming updates on moves and changes in thousands of media outlets.
“The new Cision Navigator site is a superior online destination for PR professionals striving to improve their day-to-day business performance and overall career trajectory,” said Ruth McFarland, Cision’s Senior Vice President of Research. “It’s both a crucial entry point for Cision customers to our value-added media intelligence research and services, and a go-to online community for all communicators.”
Based on Bacon’s Media Database, the most comprehensive media research resource in North America – updated 18,000 times each day – Cision Navigator’s constantly refreshed content features free RSS feeds that update editorial changes in special interest communities, including health care, technology, lifestyle, and business and finance.
Cision Navigator was originally a newsletter alerting Cision customers to beat changes at editorial outlets covered by the Bacon’s Media Database. Its new mission is to establish an open online community that combines the daily media updates with articles, white papers and blog posts from Cision thought leaders, research staff and outside industry experts; social media links and research; new outlet information; media “spotlights” on influential journalists; and an enhanced operating platform.
The new Cision Navigator’s Web 2.0 functionality will enable subscribers to customize site content to suit their preferences, rate articles, and create a community that improves online dialogue among Cision, PR professionals, and the media.
Cision Navigator’s full range of content is available free to users who submit a simple online registration form. It’s integrated with the Cision North America web sites, providing easy access to other popular Cision destinations, including Cision Blog. The new Cision Navigator features a complete re-design and is based on next-generation content management system technology.
About Cision:
Cision is the leading provider of software, services, and tools to the public relations and marketing industry. Marketing and PR professionals use our products to help manage all aspects of their brands – from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers, and other influencers use Cision’s tools to research story ideas, track trends, and maintain their public profiles. Cision is present in Europe, North America and Asia, has partners in over 125 countries and is quoted on the Nordic Exchange with revenue of SEK 1.1 billion in 2010. For more information, visit www.cision.com.
For More Information:
Andrée Beckham
Vice President, Marketing & Public Relations
312-873-6434
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