Adding Social Media Intelligence to Bacon’s Database Creates Single Comprehensive Research Source for All Forms of Media
CHICAGO, IL, March 10, 2009 – Cision, the leading provider of media research, distribution, monitoring and analysis services to the public relations industry and other communicators, today announced that its CisionPoint on-demand platform now provides critical social media metrics and intelligence on thousands of blogs, microblogs, video and photo sharing sites, social networking sites, review sites and user forums.
Through the CisionPoint dashboard, communications professionals can now access vital data about the most influential people and outlets in their industry across the print, online, broadcast and social media included in CisionPoint’s best-in-class Bacon’s Media Database. The integrated social media metrics and intelligence enable users to search all media types, identify key industry influencers, build superior distribution strategies, and understand the impact of social media conversations and coverage on their clients and campaigns.
- Metrics: New social media measurement data within CisionPoint helps users understand the reach and influence of specific social media sites by industry or interest area, based on average visitors per month, average time spent, monthly site views, and number of in-bound links from sites and users in a particular industry. The new Social Media Engagement Level measures the extent that visitors from an industry or interest group engage based on the number of industry-related comments and commenters and size of discussion threads.
- Intelligence: CisionPoint, which integrates the most comprehensive media research resource in North America, the Bacon’s database, now includes more than 10,000 profiles of social media influencers and crucial data including journalists’ and bloggers’ Twitter names. New social media intelligence also includes the number of views of videos and images, and combined tally of Digg, Delicious and Reddit votes or bookmarks.
“CisionPoint now enables communicators to easily leverage social media to find and engage with influencers in their industries and understand the impact of the attention they receive,” said Joe Bernardo, President and CEO of Cision North America. “Researching social media and measuring results require new tools, and with the integration of these best-in-class technologies, CisionPoint is the only comprehensive on-demand platform that enables you to effectively stay on top of both mainstream and social media and their impact on your brand, and your industry.”
Complementing the Cision Social Media Dashboard
The social media metrics in CisionPoint are powered by Radian6 technology and complement the Cision Social Media Dashboard. This self-service, online portal monitors social media and delivers real-time access to social media coverage, and includes analysis and reporting tools that allow communications professionals to understand the impact of social media activity and take action based on those insights. Cision Social Media Daily Reports feature twice-daily emails listing and providing online links to all relevant social media coverage.
About CisionPoint
Launched in the United States in October 2007, CisionPoint rapidly became the fastest growing on-demand PR media management dashboard application, with more than 2,700 customers signed in its first 16 months of sales. CisionPoint was selected a finalist in three categories – Best On-Demand Platform, Best Vertical Market Business Content, and Best Online News Service – in the 2009 CODiE Award competition sponsored by the Software and Information Industry Association (SIIA) (http://us.cision.com/news_room/press_releases/2009/2009-2-26_cisionpoint_codie.asp).
Cision is currently rolling out CisionPoint as the standard on-demand platform for its customers worldwide, including Fortune 500 corporations, global public relations firms, non-profit organizations, universities, and small businesses.
Learn more about CisionPoint.
About Cision:
Cision is the leading provider of software, services, and tools to the public relations and marketing industry. Marketing and PR professionals use our products to help manage all aspects of their brands – from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers, and other influencers use Cision’s tools to research story ideas, track trends, and maintain their public profiles. Cision is present in Europe, North America and Asia, has partners in over 125 countries and is quoted on the Nordic Exchange with revenue of SEK 1.0 billion in 2011. For more information, visit www.cision.com.
For More Information:
Andrée Beckham
Vice President, Marketing & Public Relations
312-873-6434
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