CHICAGO, IL, March 24, 2009 – Cision, the leading provider of media research, distribution, monitoring and analysis services to the public relations industry and other communicators, today announced that Sterling Communications, Inc., has chosen CisionPoint as its on-demand PR services delivery platform.
Sterling Communications – a full-service technology public relations firm with offices in Silicon Valley, San Francisco and Seattle – selected CisionPoint to replace its previous on-demand PR software after a rigorous product review.
“We chose CisionPoint because it was easier to use and search, and its data was organized more intuitively,” said Laura Gonzalez, the agency’s research and media strategy specialist.
Sterling Communications uses CisionPoint’s Premium Technology Media Profiles, which provide detailed intelligence about influential journalists, freelancers and bloggers in technology-focused print, broadcast and online/social media, as well as key industry analysts. The quality of media profiles of editors and outlets in the database was of paramount importance.
With the agency’s previous PR media database, “we felt the need to re-check the research data,” Ms. Gonzalez said. “With CisionPoint, the media biographies are both current and full of useful background information.”
When Sterling switched to CisionPoint, users immediately gained access to Cision’s Bacon’s Media Database, the most comprehensive and accurate media research resource, updated 18,000 times each day. “Account team feedback thus far has been very positive,” Ms. Gonzalez added.
The web-based Software-as-a-Service (SaaS) solution enables staffers from every office to access the same client databases, providing another key benefit.
Nominated as a finalist for three 2009 CODiE Awards – Best On-Demand Platform, Best Vertical Market Business Content Solution, and Best Online News Service – CisionPoint is the fastest growing on-demand PR media management dashboard application, with more than 2,700 customers signed in its first 15 months of sales. CisionPoint also offers premium media profiles for communicators who specialize in verticals such as Business & Finance, Consumer, Health & Science, and Travel & Tourism. It provides daily updates from each premium-profile sector through RSS feeds from the Cision Navigator.
About Sterling Communications, Inc. Sterling Communications, Inc. (www.sterlingpr.com) is an independent, full-service public relations agency that provides technology companies with strategic communications counsel and tactical expertise. Sterling has a 20-year track record of generating visibility and building brands for industry pioneers in silicon, software, systems, services and ecosystems – companies that run the gamut from back-office IT solutions to global clean-tech organizations.
Sterling is headquartered in Silicon Valley, but its reach is global. For detailed information about Sterling Communications, please visit www.sterlingpr.com.
About Cision:
Cision is the leading provider of software, services, and tools to the public relations and marketing industry. Marketing and PR professionals use our products to help manage all aspects of their brands – from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers, and other influencers use Cision’s tools to research story ideas, track trends, and maintain their public profiles. Cision is present in Europe, North America and Asia, has partners in over 125 countries and is quoted on the Nordic Exchange with revenue of SEK 1.0 billion in 2011. For more information, visit www.cision.com.
For More Information:
Andrée Beckham
Vice President, Marketing & Public Relations
312-873-6434
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