Industry-Specific Media Research Enables CisionPoint Users To Improve News Coverage, Productivity, Effectiveness
CHICAGO, IL, April 14, 2009 – Cision, the leading provider of media research, distribution, monitoring and analysis services to the public relations industry and other communication professionals, today announced comprehensive and enhanced Premium Media Profiles of the leading journalists, influencers and outlets who cover energy and environmental issues.
The enhanced Premium Energy and Environment Media Profiles – available to users of the CisionPoint on-demand services delivery platform – contain detailed intelligence on over 3,500 contacts from thousands of leading print, broadcast, Internet and social media outlets that expressly focus on energy and “green” topics, including energy conservation, sustainability, recycling and related issues.
The profiles contain editors and beat reporters at broad-based media – top daily newspapers, magazines, broadcast outlets and Internet sites – as well as top media, sites and blogs, and freelancers that are dedicated exclusively to energy and environmental coverage.
Contact information in the expanded profiles includes: detailed overviews of the journalist or influencer, along with their direct quotes; biographical information; filing deadlines; audio interviews; preferences that describe how they want to be contacted; likes and dislikes with detailed pitching tips; and Twitter handles where available.
Outlet information provides outlet demographics, circulation and/or viewership numbers, ad rates, article submission policies and deadlines, and policies for NDAs, artwork and graphics.
“Green initiatives span the largest enterprises and government agencies, and can impact the smallest details of daily life. As a result, these trends are being covered extensively both in mainstream news media and on the social Web,” said Ruth McFarland, Cision’s senior vice president, research. “Our Premium Energy and Environment Profiles are built to give clients superior intelligence on finding and connecting with the best and best-known of these channels.”
“There are a broad and complex array of news sources looking for stories in the energy and environment spaces,” said Jenn Kramer, communications manager of Public Service Enterprise Group (PSEG), one of the ten largest electric companies in the U.S. “CisionPoint's Premium Energy and Environment Media Profiles will allow us to be more effective and productive by targeting and personalizing our outreach.”
Cision’s Premium Media Profiles target the influencers and outlets that cover specific industries and allow PR professionals to better target their pitches. In addition to Energy and Environment, they include Business and Finance, Consumer, Health and Science, Technology, and Travel and Tourism.
About CisionPoint
Launched in the United States in October 2007, CisionPoint rapidly became the fastest growing on-demand PR media management dashboard application, with more than 2,700 customers signed in its first 16 months of sales. CisionPoint was selected a finalist in three categories – Best On-Demand Platform, Best Vertical Market Business Content, and Best Online News Service – in the 2009 CODiE Award competition sponsored by the Software and Information Industry Association (SIIA).
Cision is currently rolling out CisionPoint as the standard on-demand platform for its customers worldwide, including Fortune 500 corporations, global public relations firms, non-profit organizations, universities, and small businesses.
About Cision:
Cision is the leading provider of software, services, and tools to the public relations and marketing industry. Marketing and PR professionals use our products to help manage all aspects of their brands – from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers, and other influencers use Cision’s tools to research story ideas, track trends, and maintain their public profiles. Cision is present in Europe, North America and Asia, has partners in over 125 countries and is quoted on the Nordic Exchange with revenue of SEK 1.1 billion in 2010. For more information, visit www.cision.com.
For More Information:
Andrée Beckham
Vice President, Marketing & Public Relations
312-873-6434
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