Cision Maintains Wide Lead in Online Media Research and Intelligence
CHICAGO, IL, September 29, 2009 – Cision, the leading provider of media research, distribution, monitoring and analysis services to the public relations industry and other communication professionals, announced that its Cision Media Database (formerly Bacon’s) now lists background and contact information on more than 10,000 top blogs and bloggers—more than twice as many contacts as its nearest competitors.
Cision has been compiling research data on influential blogs for more than three years and integrating it into its industry-leading media research database, which provides more than a million detailed profiles on media outlets, editors, journalists, freelancers, bloggers and social media outlets.
“Many blogs are now as influential and well read as any other mainstream sources of news and information, and public relations practitioners must treat them with the same professional code of conduct they apply to their dealings with traditional print and broadcast journalists,” said Heidi Sullivan, Vice President of Research for Cision. “Integrated into the CisionPoint online services platform, the Cision Media Database gives PR professionals the most comprehensive and accurate information by far to help them provide the most useful information to bloggers.”
Sullivan added that best PR practices in communicating with bloggers are more important than ever, as bloggers increasingly must contend with the same kind of outreach that mainstream media professionals have always dealt with. “Best practice means following proven common-sense golden rules such as knowing bloggers’ work and providing as much intelligent, relevant and concrete assistance to them as possible, without bothering them or wasting their time with irrelevant pitches,” she said.
Noting the recent news made by “Mom Bloggers” who proposed a one-week break from dealing with marketing professionals to underscore their desire for intelligent and constructive communication, Sullivan said Cision includes best-practice advice on all blogger profiles in its database. She added that Cision’s “Ten Tips on Reaching Out to Mom Blogs” is focused on best blog outreach practices (download: http://us.cision.com/2009momblog/).
Cision is the leading provider of software, services, and tools to the public relations and marketing industry. Marketing and PR professionals use our products to help manage all aspects of their brands – from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers, and other influencers use Cision’s tools to research story ideas, track trends, and maintain their public profiles. Cision is present in Europe, North America and Asia, has partners in over 125 countries and is quoted on the Nordic Exchange with revenue of SEK 1.0 billion in 2011. For more information, visit www.cision.com.
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