CHICAGO, January 6, 2010 – Cision, the leading provider of media research, distribution, monitoring and analysis services to the public relations industry and other communicators, today announced that Gerber Products Company has selected the award-winning CisionPoint integrated PR workflow solution as its campaign management platform.
Gerber will use CisionPoint as its single online software platform to monitor and analyze coverage from hundreds of thousands of print publications, online news sites and blogs, as well as track broadcast coverage throughout North America. It will rely on the industry-standard Cision Media Database to help plan its campaigns and connect with the right journalists.
“We wanted all of our media monitoring – broadcast, print and online – in one place,” explained Emily Korns, Associate Communications Director of Gerber Products Company, adding that the Florham Park, NJ-based communications department formerly used three different solutions to track its coverage. “CisionPoint integrates the monitoring and analysis of all of our key media.”
In addition to CisionPoint, Gerber selected the Cision Social Media Dashboard to monitor online conversation on over 100 million blogs, microblogs, social networking sites, online forums, and news- and video-sharing sites.
About CisionPoint and the Cision Social Media Dashboard
Launched in the United States in October 2007, CisionPoint rapidly became the fastest growing on-demand PR workflow dashboard application, with more than 5,000 customers signed in its first 24 months of sales. Cision is currently rolling out CisionPoint as the standard on-demand platform for its customers worldwide, including Fortune 500 corporations, global public relations firms, non-profit organizations, universities, and small businesses.
CisionPoint was selected the Best Online News Service in the 2009 CODiE Awards competition sponsored by the Software and Information Industry Association (SIIA) and has been named a finalist in the Best Vertical Market Business Content category for 2010 CODiE Awards.
The Cision Social Media Dashboard is a self-service portal that delivers real-time access to social media coverage, along with advanced reporting and analysis tools. Powered by Radian6 technology, it has been named a finalist as the Best Social Media Aggregation Service in the 2010 CODiE Awards competition.
About Cision:
Cision is the leading provider of software, services, and tools to the public relations and marketing industry. Marketing and PR professionals use our products to help manage all aspects of their brands – from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers, and other influencers use Cision’s tools to research story ideas, track trends, and maintain their public profiles. Cision is present in Europe, North America and Asia, has partners in over 125 countries and is quoted on the Nordic Exchange with revenue of SEK 1.1 billion in 2010. For more information, visit www.cision.com.
For More Information:
Andrée Beckham
Vice President, Marketing & Public Relations
312-873-6434
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