Search Engine Media Research Tool from Cision Lists Outlets Most Likely to be Interested in Story Pitches
CHICAGO, November 17, 2010 – Cision, the leading provider of PR software, services and tools for the media and public relations industry, today announced WhereToPitch – a free, online public relations software tool that enables PR people to identify media outlets most likely to consider a particular story proposal, based on keywords or phrases.
WhereToPitch boosts SEO (search engine optimization) performance and PR productivity, and reduces irrelevant story pitches. When users enter a keyword or phrase from a story proposal, WhereToPitch searches its extensive database of search engine-driven traffic, blogs and news sites to find the outlets that receive the most search traffic from that keyword from Google, Bing and Yahoo! users.
Leveraging the comprehensive Cision Media Database, which contains over one million contacts, WhereToPitch offers users a list of the top sites – with links directly to them – and provides web metrics such as Unique Visitors Per Month to help users understand the relative impact of each outlet.
“WhereToPitch gives insight into the sites where users are being directed from search engines based on keywords. This intelligence can help PR and marketing professionals uncover new outlets to target stories,” said Vanessa Bugasch, Cision Senior Vice President, Global Marketing and Product Marketing.
“PR and marketing people must ensure that their news releases are search engine optimized and highly ranked, while maximizing their personal productivity. WhereToPitch enables them to put the power of SEO to work for them and complements our CisionWire SEO and news distribution service,” she said.
WhereToPitch, like JournalistTweets and EdCals, is part of Cision’s expanding portfolio of free resources designed to enable professional communicators and the media to more easily engage and interact. Other free services can be found on the PR Tools page within the cision.com site. In addition, the award-winning CisionPoint PR software platform offers a powerful, integrated set of capabilities that allow PR professionals to plan campaigns; connect with influencers; monitor print, broadcast, online and social media coverage; analyze results; and demonstrate ROI.
Learn more about the SEO research capabilities of WhereToPitch.
Cision is the leading provider of software, services, and tools to the public relations and marketing industry. Marketing and PR professionals use our products to help manage all aspects of their brands – from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers, and other influencers use Cision’s tools to research story ideas, track trends, and maintain their public profiles. Cision is present in Europe, North America and Asia, has partners in over 125 countries and is quoted on the Nordic Exchange with revenue of SEK 1.0 billion in 2011. For more information, visit www.cision.com.
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SVP, Global Marketing