CHICAGO, IL, March 12, 2010 – Analysis experts from Cision – the leading provider of media analysis, research, distribution, and monitoring services to public relations professionals and other communicators – will discuss how to quantify the impact and ROI of media relations campaigns and the ongoing evolution of social media measurement at industry conferences in March 2010.
Wayne Bullock, Cision’s senior vice president, analysis operations, and Craig Mitchell, vice president, analysis services, will address industry associations on each coast during the third week of March.
Proving PR’s Value – Tuesday, March 23, The PR News PR Measurement Conference, National Press Club, Washington, DC. Mitchell will be a featured presenter at the kickoff panel session that explores measurement best practices and established metrics that help PR professionals quantify the impact of, and return on investment from, public relations campaigns. A 20-year veteran of the journalism, communications and communications measurement industries, Mitchell has planned and managed both campaigns and measurement/analysis programs for major agencies and corporations. For more information on the event, please visit http://www.prnewsonline.com/conferences/MeasurementConference2010.html#agenda.
Editorial Evaluation Metrics for Convention/Visitors Bureaus and Destination Marketing Organizations – Thursday, March 25, The WACVB Destination Tech Summit, Renaissance Seattle Hotel, Seattle, WA. Bullock will join a panel discussion that will discuss the evolving means of measuring the impact of both “mainstream” and social media communications campaigns. Bullock has also spent over two decades in corporate communications and communications research and has developed media measurement campaigns for some of the world’s largest organizations. For details, visit http://www.wacvb.com/pdf/tourismtech/10_TechSummit.pdf.
Cision analysts lead the industry in PR program measurement and analysis, applying the proven measurement methodology to PR campaigns for many of the world’s largest corporations. In addition, Cision is a global leader in social media measurement, through its CODiE Award-winning Cision Social Media Dashboard.
About Cision:
Cision is the leading provider of software, services, and tools to the public relations and marketing industry. Marketing and PR professionals use our products to help manage all aspects of their brands – from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers, and other influencers use Cision’s tools to research story ideas, track trends, and maintain their public profiles. Cision is present in Europe, North America and Asia, has partners in over 125 countries and is quoted on the Nordic Exchange with revenue of SEK 1.0 billion in 2011. For more information, visit www.cision.com.
For More Information:
Andrée Beckham
Vice President, Marketing & Public Relations
312-873-6434
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