CHICAGO, April 28, 2010 – Cision, the leading provider of software, services and tools for the media and public relations industry, today announced that Gap Inc., one of the world’s largest specialty retailers, has selected the award-winning CisionPoint PR workflow solution as its campaign management system.
Based in San Francisco, Gap Inc. offers clothing, accessories and personal care products under the Gap, Banana Republic, Old Navy, Piperlime and Athleta brand names. It operates about 3,100 stores in the U.S., Canada, U.K., France, Ireland and Japan, and reported revenues of $14.2 billion during 2009.
Prior to choosing the CisionPoint on-demand PR software platform, it used multiple products from other vendors to track print, broadcast and online media. By moving to CisionPoint, it now has a single, comprehensive platform to monitor all those media types and analyze and report on coverage. It also relies on the Cision Media Database and Cision’s premium media profiles for detailed insight on the people and outlets that cover their industry.
Launched in the U.S. in October 2007, CisionPoint rapidly became the fastest-growing on-demand PR workflow dashboard application, with more than 5,000 customers signed in its first 24 months of sales. It won a coveted CODiE Award as Best Online News Service in 2009, its first year of eligibility, and it has been a five-time finalist in four different CODiE Award categories during 2009-10, as judged by the Software and Information Industry Association. It is currently a finalist in the Best Content Management Solution category of the 2010 CODiE Awards, to be presented in May.
Cision is currently rolling out CisionPoint as the standard on-demand platform for its customers worldwide, including Fortune 500 corporations, global public relations firms, non-profit organizations, universities, and small businesses.
About Cision:
Cision is the leading provider of software, services, and tools to the public relations and marketing industry. Marketing and PR professionals use our products to help manage all aspects of their brands – from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers, and other influencers use Cision’s tools to research story ideas, track trends, and maintain their public profiles. Cision is present in Europe, North America and Asia, has partners in over 125 countries and is quoted on the Nordic Exchange with revenue of SEK 1.0 billion in 2011. For more information, visit www.cision.com.
For More Information:
Andrée Beckham
Vice President, Marketing & Public Relations
312-873-6434
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