New Lists Give Marketers and PR Pros a Leg Up in Earned Marketing Efforts
CHICAGO, January 31, 2012 – Cision, the leading provider of PR software, services and tools for the marketing and public relations industry, today introduced Cision Influencer Lists, providing easy access to custom-built records of influential digital contacts, compiled and constantly updated by Cision’s media research team.
Cision Influencer Lists are topic-and region-based and include digital influencers from both traditional and social media, from the top influencers in Fashion & Beauty to key bloggers in Los Angeles to digital leaders in personal finance. Lists are based on multiple criteria, including the Cision Influence Rating, topic- and industry-specific expertise, editorial role, and engagement preference. Each list features information crucial to building (and sustaining) relationships with key contacts. Marketers and PR pros can follow and engage influencers through their social profiles (Twitter, LinkedIn, Facebook and Google Plus), and find pitching tips, pet peeves and contact preferences by reading in-depth profiles.
“Building relationships with influencers in your industry is fast-becoming a necessity for brand management. Cision Influencer Lists allow marketing and PR pros to identify those influencers in one click,” said Heidi Sullivan, Cision’s Vice President, Global Media Research. “Cision is able to use our big data capabilities coupled with our knowledge of both traditional and social media to identify the leading influencers across the media mix.”
Cision Influencer Lists and Searches are free to subscribers to the Cision Media Database. Samples from the lists are available to non-subscribers.
The Cision Media Database is integrated into Cision’s multiple-award-winning campaign management software, recipient of the 2012 CODiE Award as Best Online Business Information Service from the Software and Information Industry Association (SIIA) and the reigning winner of the CODiE Award for Best Marketing/PR Solution. Cision software has been adopted by over 30,000 users in more than 20 countries since its launch in October 2007. It is available in nine languages and used by 49 of the top 50 PR agencies, corporations, nonprofits, universities and solo practitioners.
Cision is the leading provider of software, services, and tools to the public relations and marketing industry. Marketing and PR professionals use our products to help manage all aspects of their brands – from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers, and other influencers use Cision’s tools to research story ideas, track trends, and maintain their public profiles. Cision is present in Europe, North America and Asia, has partners in over 125 countries and is quoted on the Nordic Exchange with revenue of SEK 1.0 billion in 2011. For more information, visit www.cision.com.
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SVP, Global Marketing