Keyword Search Gives PR and Marketing Professionals A New Way to Find and Engage Digital Influencers
CHICAGO, March 8, 2012 – Cision, the leading provider of PR software, services and tools for the marketing and PR industry, today announced the launch of the Social Influencer Search, a new way for Cision users to search by keyword and find digital influencers publishing content on a particular topic.
Through this feature, unique to Cision, users can search for influencers who are tweeting, sharing or blogging about a specific keyword. Then, they can filter results by beat, outlet focus, location, country, market and more. Results offer detailed contact information for the influencer, including social media accounts (Twitter, Facebook and LinkedIn), what outlets they write for, and what topics they cover.
In addition to offering keyword search results pulled from Cision’s Influencer Database, users can count on Cision’s Influencer Rating to help them gauge the influence of a contact and zero in on those who are most prominent. Cision’s Influencer Rating measures 40 points of influence, such as Facebook likes, retweets and more, providing a comprehensive look at the significance of each influencer.
“Because of the vastness and the reach of social media, uncovering the most qualified and prominent people who are influencing conversations online can be a challenging task for PR and marketing professionals,” said Peter Granat, Chief Executive Officer of Cision North America. “Now with Cision’s Social Influencer Search, our users can find influencers by their most recent blog posts and tweets, determine which ones are the most prominent and research the best way to get in touch with them, all with the click of a button.”
This new feature, currently in the beta phase, is included at no additional charge in the Cision Influencer package, which provides users with access to tens of thousands of digital influencers across hundreds of industries and also includes Cision Influencer Ratings.
Cision is the leading provider of software, services, and tools to the public relations and marketing industry. Marketing and PR professionals use our products to help manage all aspects of their brands – from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers, and other influencers use Cision’s tools to research story ideas, track trends, and maintain their public profiles. Cision is present in Europe, North America and Asia, has partners in over 125 countries and is quoted on the Nordic Exchange with revenue of SEK 1.0 billion in 2011. For more information, visit www.cision.com
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