JWT and Cision Collaborate to Offer USMC Marketing and Public Affairs Access to Various Media Outlets
CHICAGO, June 18, 2012 – Cision, the leading provider of PR software, services and tools for the marketing and public relations industry, today announced that its media database is being used as a valuable resource for the United States Marine Corps Recruiting Command’s (MCRC) Marketing and Public Affairs personnel through a partnership with the Command’s advertising and direct marketing agency, J. Walter Thompson (JWT).
The Cision Media Database gives MCRC marketing and public affairs personnel direct, seamless access to the Cision Media Database of more than 1.5 million contacts, outlets and editorial calendars , updated 20,000 times a day. Cision data helps them plan PR and integrated marketing campaigns that support both national and local awareness efforts.
“The United States Marine Corps stands for the highest level of excellence, commitment and performance. JWT is one of the world’s best-known advertising agencies. We’re proud to provide Cision’s best-in-class research and technology to these organizations,” said Peter Granat, Chief Executive Officer of Cision North America.
Cision offers the best information about media and online contacts – including detailed profiles, engagement tips and recent articles, tweets and posts. Cision software integrates its media database with tools that monitor, aggregate and filter social media conversations and traditional media coverage, reach out to contacts across all channels, and quantify results.
Cision is the winner of the 2012 CODiE Award for Best Online Business Information Service, and has also won CODiE Awards for Best Marketing/PR Solution, Best Social Media Aggregation Service, and Best Online News Service. Sponsored by the Software and Information Industry Association (SIIA), the CODiEs are the software industry’s only peer-reviewed awards competition. In addition, Cision has won the Product Development of the Year Award from the Data Publishers Association.
Cision is the leading provider of software, services, and tools to the public relations and marketing industry. Marketing and PR professionals use our products to help manage all aspects of their brands – from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers, and other influencers use Cision’s tools to research story ideas, track trends, and maintain their public profiles. Cision is present in Europe, North America and Asia, has partners in over 125 countries and is quoted on the Nordic Exchange with revenue of SEK 1.0 billion in 2011. For more information, visit www.cision.com.
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SVP, Global Marketing