CHICAGO, July 9, 2012 – Cision, the leading provider of PR software, services and tools for the marketing and public relations industry, today announced enhancements to its 2012 list of Top 50 Food Bloggers in North America.
The list, posted on Cision Blog, is made up of the leading independent bloggers who write about preparing and enjoying food – at home or dining out, from novice to gourmet. Cision researchers created the list based on the Cision Influence Rating, a metric that quantifies contacts’ influence in both online and traditional media.
Cision also announced the release of a downloadable briefing book – free and available to all – with detailed outlet and contact information on ten North American food bloggers and traditional journalists, as well as 25 editorial calendar opportunities associated with the food or restaurant industries. This content and more is available to all subscribers to the Cision Media Database.
“Food and dining are compelling topics on their own; yet they also touch many other types of clients,” said Heidi Sullivan, Cision Vice President, Global Media Research. “If you have clients like sustainable agriculture non-profits, appliance or kitchenware makers, or travel and tourism accounts, our Top 50 Food Blogs list offers great insights about reaching out to this community. And the blogs themselves make for fascinating reading even if you’re just a foodie who loves to read about food.”
The contact interviews and pitching tips in Cision’s Food and Dining Briefing Book stress how essential thorough research – about editorial/audience focus, deadlines, and contact preferences of individual influencers – is to developing good relationships. Food bloggers, like those across all industries, are inundated with pitches and follow-up communications.
Says one food writer: “Think outside the box, beyond stuff that’s been done a thousand times over, like one about ‘the chef who likes to use local farmers and locally grown produce in his restaurant.’”
Says another: “Make sure you send us things that our readers would like. It has to be geared toward what we cover.”
“Although most share common preferences and pet peeves, every blogger is unique in some way – whether it’s the focus of their blog, deadlines, or how they like to get information,” Sullivan noted. “Information contained in the Cision Media Database help you be most effective in getting coverage for your brand, and building a strong and lasting relationship.”
Cision is the leading provider of software, services, and tools to the public relations and marketing industry. Marketing and PR professionals use our products to help manage all aspects of their brands Ė from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers, and other influencers use Cisionís tools to research story ideas, track trends, and maintain their public profiles. Cision is present in Europe, North America and Asia, has partners in over 125 countries and is quoted on the Nordic Exchange with revenue of SEK 1.0 billion in 2011. For more information, visit www.cision.com.
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SVP, Global Marketing