Your PR efforts. Your coverage results. And the proof that connects them.

Being able to quantify your public relations efforts in an economic environment where every dollar matters is more important than ever. Demonstrate the value of every press release and get quantifiable insight into who's seeing your story. Receive reports that tell you where your press release appeared and understand the impressions. Easily create summary reports that contain your news release and coverage summaries, including real images of the print coverage.

Improve your campaign strategy moving forward by understanding what works and what doesn't. Receive detailed opt-out information and uncover who opened your emails to better understand your audience and target more effectively in the future. Identify new contacts that picked up your story, and add them to your media lists for future campaigns.

Determine what stories are most effective with your audience. Compare distribution results of different releases to gauge reception in the marketplace. Review comments on blogs and overall tonality toward your company, brand or product within the coverage received.